Intel Brings AI-Platform Innovation to Life at the Olympic Games

Today, Intel announced its plans for the Olympic and Paralympic Games Paris 2024. Bringing AI Everywhere, Intel will implement artificial intelligence technology powered by Intel processors on the world’s biggest stage. As the Official Worldwide AI Platform Partner of the Olympic and Paralympic Games Paris 2024, Intel will introduce new, innovative AI experiences based on Intel hardware and software that enable next-generation engagement for fans, organizers, athletes and viewers around the world.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240417272639/en/

Intel technology supports aspiring athletes to access bespoke insights that will enable them to maximize their physical attributes and detect new talents. (AI.IO)

Key AI implementations include:

• An immersive sports experience that will allow fans to experience innovative technology used to measure athletic potential.
• The first Olympics to showcase an end-to-end 8K livestreaming experience.
• Advancements in universal accessibility at selected Olympic and Paralympic facilities.

“The Olympic and Paralympic Games are the world’s biggest showcase for the best athletes to push the boundaries of possibility and do things we never thought possible,” said Sarah Vickers, leader of Intel’s Olympic and Paralympic Games Office. “This summer, Intel will accelerate its mission of bringing AI Everywhere using Intel solutions at Paris 2024, showcasing the powerful potential of technology and AI to create immersive and interactive experiences at the Olympic and Paralympic Games Paris 2024 for millions around the world.”

Paris 2024 is set to be one of the largest events ever organized in France, with close to 15,000 athletes, millions of spectators and billions of viewers worldwide across linear television and digital platforms. The International Olympic Committee (IOC) will embed Intel AI platform technology throughout the Olympic and Paralympic Games experience in three key areas.

First-of-Its-Kind On-Site Immersive AI Experiences

On the ground in Paris, AI applications powered by Intel processors and software solutions will demonstrate the potential of technology to benefit athletes, coaches and spectators leading up to and during the Olympic and Paralympic Games.

Intel will create an interactive, AI-powered fan activation to take spectators on a journey of becoming an Olympic athlete. Trained on Intel Gaudi accelerators, running on Intel Xeon processors with built-in AI acceleration and optimized with OpenVINO, Intel's AI Platform Experience, in collaboration with Samsung, will use AI and computer vision to analyze athletic drills and match each participant’s profile to an Olympic sport.