BigCommerce Unveils The Next Big Thing

100+ New and Innovative Features and Partner Integrations to Empower Brands and Retailers for Growth and Success

BigCommerce (Nasdaq: BIGC), a leading open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brand and retailers, today announced over 100 significant platform enhancements, new features and integrations as part of its inaugural Next Big Thing product launch.

“Innovation starts with the customer and understanding their goals, so we couldn’t be more thrilled to introduce these major platform advances that help brands and retailers reach more customers, improve conversion and lower their costs,” said Troy Cox, chief product officer at BigCommerce. “From groundbreaking composability upgrades and our vision for BigAI to our omnichannel, global selling and B2B enhancements, everything we do is about providing our customers and partners with the flexibility to do commerce however is best for them.”

Below are the highlights of today’s Next Big Thing news. For more information and to see the full list of updates and integrations, click here.

Sell Globally with Ease and Efficiency

Successful global expansion requires localized buying experiences that resonate with shoppers. BigCommerce is making it easier and faster to deliver those experiences at scale.

• Built on top of our powerful multi-storefront capabilities, now brands can create storefronts for continents and countries with even more localization features, including language, content, pricing and promotions to boost conversion and cut costs — all from a centralized BigCommerce back-end for easy and efficient management.
• Additionally, customers can configure unique checkout experiences for every storefront, enabling a multi-region, multi-storefront business while keeping the shopping experience as local as possible — and boosting checkout conversion.
• Learn more.

Stunning, Fast Composable Storefronts, without the Complexity

Headless and composable commerce have, historically, paved the way to great performance and unique brand experiences, however they've come with a cost. They've been more expensive and riskier to design, plan, implement, and manage than out-of-the-box SaaS options. BigCommerce is making it easier to build modern, composable solutions with Catalyst and enabling easy, front-end content management with Makeswift.

• Catalyst provides a simplified starting point for BigCommerce customers, ecommerce developers and agency partners to easily and quickly build high-performing, SEO optimized online stores using a composable architecture.
• Catalyst combines popular headless technologies and proven best practices into an accessible reference storefront.
• To enable a world-class developer experience, Catalyst increases the pace of development without sacrificing quality, with fully customizable storefront components and a streamlined GraphQL API client optimized for the latest version of Next.js and React Server Components.
• A key component of Catalyst is Makeswift, a composable page builder for websites built using the popular Next.js framework. Makeswift simplifies the visual administration of storefronts and content pages.
• Learn more.

“The composable approach is extremely appealing because you have almost no constraints. The shopper experience is something you have complete control over. However the initial implementation cost and ongoing maintenance burden can be higher, and the day-to-day management more complicated, than a traditional all-in-one approach,” said Kabeer Chopra, co-founder and chief technology officer at Burrow. "Catalyst changes this by providing a much higher jumping off point for new composable storefronts and developer tools to incrementally improve existing Next.js storefronts. On Burrow’s existing Next.js site, we've been able to migrate our storefront to utilize Catalyst over time, starting with our most highly trafficked pages such as our product listing pages. At each step, we’ve seen developer productivity gains and our site performance increase dramatically.”