bettermoo(d)'s Moodrink(TM) Secures Product Listing with Banner Store of Canada's Second Largest Grocer

VANCOUVER, BC / ACCESSWIRE / April 17, 2024 / bettermoo(d) Food Corporation (CSE:MOOO)(OTCQB:MOOOF)(FRA:0I5A) (WKN: A3D8PP) (the "Company" or "bettermoo(d)"), an emerging leader and innovator in the plant-based food industry, is pleased to announce that Moodrink (the "Product") is to be listed in banner stores operated by Canada's second largest grocer (the "Chain"). This listing further expands the Product's presence in the Canadian market following its successful nationwide launch in early February of this year and represents just the beginning of Moodrink's potential within the Chain's extensive distribution network.

Renowned for its national reach, the Chain operates 28 distribution centers and boasts over 1,500 owned or franchised stores across all 10 provinces, encompassing a diverse range of established retail banners.¹ Therefore, this listing can serve as a gateway for bettermoo(d) to tap into and benefit from the Chain's extensive and diverse network of banner stores. It also presents an exceptional opportunity for Moodrink to enhance its market presence across Canada, aligning with the Company's mission to meet the growing consumer demand for innovative and sustainable plant-based products.

In a study conducted at the end of April 2023 by Dalhousie University's Agri-food Analytics Lab (AAL) in collaboration with Caddle, a comprehensive cross-national survey included 5,507 respondents to examine Canadian consumption patterns regarding plant-based products. The findings revealed that 42.2 percent of Canadians have consumed a dairy alternative product in the past 12 months. Notably, more than half of these respondents (50.4 percent) reported consuming such products at least once a week.² This data underscores the significant and growing role of plant-based alternatives within the Canadian dietary landscape, highlighting a substantial market opportunity for innovative products like Moodrink.

"This new listing marks another successful step forward for bettermoo(d) and reflects our commitment to innovation and meeting the evolving needs of our customers. It's an exciting development that we believe has the potential to significantly enhance our market reach and consumer accessibility, bringing our innovative products to more Canadians and further solidifying our position in the market," stated Nima Bahrami, bettermoo(d) CEO.