Chow Tai Fook Jewellery Celebrates 95-Year Anniversary and Embarks on Brand Transformation Journey - Seite 2

"In the face of rapidly evolving customer preferences, our strategy at Chow Tai Fook Jewellery Group is not just to adapt, but to lead. As we celebrate our 95th anniversary, we are embarking on a transformative journey that will redefine our brand. We aim to harmonise traditional craftsmanship with contemporary innovation to create a brand that resonates with the aspirations of our consumers. We are paving the way towards our centennial, by sculpting our legacy into a beacon of modern jewellery and cultural resonance, ensuring that every piece that we craft is as timeless as the heritage we carry forward," said Ms. Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group.

Refreshing Omni-Channels to Elevate Customer Experience

Chow Tai Fook Jewellery Group is set to revolutionise its retail presence. Over the next five years, all stores will undergo a strategic refurbishment, culminating in the celebration of the Group's 100th anniversary in 2029.

The enhancement of customer experience is further embodied in the Group's launch of two stores with new image, situated in the heart of Central, Hong Kong, and Shanghai's distinguished retail district in the iconic East Nanjing Road. The store in Central, Hong Kong with a refreshed image, will launch in the third quarter of 2024 and occupy 2,880 square feet of prime retail space on Queen's Road. The new store in Shanghai will be the Group's first flagship store in Mainland China. It will span approximately 8,600 square feet over 5 stories and is expected to be revealed in early 2025. These stores will serve as twin showcases for the Group's commitment to excellence, providing customers with an unparalleled jewellery shopping experience including innovative designs.

Chow Tai Fook Jewellery Group is also unveiling a new consumer-facing logo that represents its enduring legacy in a modern and dynamic way. This new design captures both the rich history and commitment to a vibrant, forward-looking identity while reflecting who we are in a classic, timeless and iconic way. The Group is also launching new group and brand websites, creating an enhanced and immersive customer experience that aligns with its vision for the future. The new consumer website's improved features and streamlined design ensure a frictionless shopping experience, reflecting the Group's dedication to customer satisfaction and aligning with a forward-thinking vision for the brand.