Chow Tai Fook Jewellery Celebrates 95-Year Anniversary and Embarks on Brand Transformation Journey

HONG KONG, CHINA / ACCESSWIRE / April 18, 2024 / Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", the "Group" or the "Company"; SEHK stock code: 1929), the leading Chinese jeweller built on nearly a century of trust and innovation, is proud to announce 95 years of legacy, marked by unwavering trust and exquisite craftsmanship. The Group also today announces the launch of a significant brand transformation journey.

A 95-Year Legacy of Trust and Chinese Craftsmanship

At the heart of this new era is the vision that sets the course for the Group's future: "To be the leading global jewellery brand that is a trusted lifetime partner for every generation". Today marks the beginning of the Group's exciting transformation journey that will bring to life the brand's evolution, exploring its heritage to inspire the innovations of tomorrow. With this new vision, the Group is also committed to upholding the highest standards of Chinese jewellery craftsmanship and sharing the beauty of Chinese art and culture with international audiences.

Chow Tai Fook Jewellery's rich heritage and remarkable growth are a testament to the trust it has earned since 1929. From pioneering the launch of 999.9 gold products in Hong Kong and Macau in 1972, to being the first Chinese company to become a De Beers global sightholder in 1973, and expanding its global footprint to nearly 8,000 stores, the Group has solidified its leadership in the jewellery industry.

As the Group embarks on its transformation journey and moves towards the 100th anniversary, its commitment remains unwavering in promoting traditional Chinese culture and unveiling the exquisite beauty of Chinese jewellery to the world, while staying focused in executing its strategy to strengthen long-term competitiveness and drive higher value growth.

"At Chow Tai Fook Jewellery Group, our main goal is to pass on the excellent craftsmanship that Chinese jewellery is known for. We are committed to keeping these high standards as we connect with and understand the needs of our customers. We take pride in our Chinese culture and apply this to inspire the designs and quality of our products. By doing so, we make sure our jewellery appeals to our customers' modern tastes while staying true to our roots," said Mr. Conroy Cheng, Vice-chairman of Chow Tai Fook Jewellery Group.