Expedia Group Announces Two New Sustainable Travel Programs for Destinations

New programs boost environmentally responsible travel and support economic advancement in local communities across the globe

Following successful pilots, Expedia Group is now accepting submissions

SEATTLE, WA / ACCESSWIRE / April 19, 2024 / Expedia Group announced the launch of two new programs - Destination Climate Champions and the Destination Giveback Initiative - both designed to support destination marketing and management organizations (DMOs) in becoming better environmental stewards and helping ensure travel is truly a force for good in their local communities. The new programs are aligned with Expedia Group's Open World social impact and sustainability strategy and its commitment to building resilient prosperity for destinations across the world.

"Responsible, sustainable travel means experiences that support local communities, while also protecting natural environments. Success requires collective effort - this is critical for the future of global travel," said Aditi Mohapatra, vice president of Global Social Impact and Sustainability at Expedia Group. "Many DMOs are eager to take proactive actions on sustainability and social impact but may need initial support to get there. Expedia Group has invested in two new programs to further our destination partners' capabilities, to transform local travel offerings, and empower travelers to make more responsible travel choices."

Sustainability is a key value of travelers today. According to Expedia Group Media Solutions research, 90% of consumers already look for sustainable options when booking. And half of consumers would be willing to pay more for a trip if the travel options were more sustainable, meaning destination communities that offer more responsible tourism choices stand to enjoy economic benefits as well.[1]

Taking Climate Action

Expedia Group has partnered with the Travel Foundation, a leading industry NGO, to launch a first-of-its kind educational program for DMOs called Destination Climate Champions. The online training course and peer learning network equips DMO staff with the knowledge and skills to serve as climate champions and incorporate a climate lens into their day-to-day work, while also creating a destination specific Climate Action Plan. The program further enables DMOs to communicate credibly with travelers about sustainable tourism in their destination and promote more eco-conscious travel.