American Rebel Holdings, Inc. Announces Experienced Outdoor Industry Executive, Thomas Mihalek, as the new Chief Executive Officer of Provo, Utah based Champion Safe - Seite 2

Mr. Mihalek, as CEO of Champion Safe, will report directly to Corey Lambrecht, Chief Operating Officer of American Rebel Holdings. “I have known Tom Mihalek for over 20 years, first meeting him when I was the Executive Vice President of Smith & Wesson Holdings, shortly after the acquisition of Smith & Wesson in May 2001,” said Corey Lambrecht. “Tom’s experience and skill set in manufacturing operations, in addition to his sales and marketing expertise, makes him ideally suited to lead Champion Safe as we focus on growing revenues and increasing market share while maintaining margins to drive profitability.”

“Proud to say that I have acquired a great appreciation and understanding of manufacturing operations, both large and small. An efficient process is needed to truly maximize profitability and to continue to consistently deliver products that are of the highest quality to our dealer network and our end consumers,” said Tom Mihalek. "Do something you love and you will never work a day in your life’ is one of my favorite quotes. I am bullish about the opportunity to accelerate the introduction of the American Rebel branded safes and to continue to work with the senior team at Champion. I look forward to meeting several of our consumers and dealers in person at the upcoming 2024 NRA Show in Dallas, Texas.”

Champion Safe Company has been producing industry-leading gun safes with American-made steel since 1999 and since that time, their dedication to manufacturing superior quality gun safes has never changed.

“Growing revenues and increasing market share at Champion Safe while rolling out American Rebel safes to a wider dealer and customer base is a primary goal of our current Reg A+ offering and I’m convinced Tom is the right leader to help deliver on that goal,” said Andy Ross. “Interested investors 18 years or older can log onto our public offering website at http://invest.americanrebel.com and subscribe to the offering.”

About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.