American Rebel Holdings, Inc. Announces Experienced Outdoor Industry Executive, Thomas Mihalek, as the new Chief Executive Officer of Provo, Utah based Champion Safe

Nashville, TN, April 26, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer (www.americanrebelbeer.com), announces the appointment of Thomas Mihalek as CEO of Champion Safe (www.championsafe.com). American Rebel sells safe and security products under the American Rebel, Champion Safe, Superior Safe and Safe Guard brands.

Mr. Mihalek, a lifetime member of the National Rifle Association (“NRA”) and a Heritage Club member of National Shooting Sports Foundation (“NSSF”), has been under contract as a strategic consultant to Champion Safe for the past few months to learn, assess and provide recommendations for operational improvements at Champion Safe. He has designed outreach programs within the SHOT industry on both the national and state level and has done lobby work for military and 2nd Amendment rights programming. Mr. Mihalek is an experienced outdoor industry executive that has decades of interaction with the distributor, dealer, and consumer sales channels, working for Smith & Wesson and Savage Arms to name a couple. He brings a needed blend of manufacturing, operations, sales, marketing skills and most importantly bottom-line business acumen. He is a direct communicator who cares deeply about the history of Champion Safe, and its long-standing commitment to quality. Most of all, he has a powerful sense of respect and appreciation for the American Rebel Brand and has an unwavering commitment to our consumers. In FY 2023 Q4 American Rebel began consolidation of existing Champion operations including several supplementary regional distribution locations and the day-to-day operations of the existing American Rebel Safe business unit.

“Tom Mihalek is the type of experienced, successful, hard-working leader that we look for as we build out American Rebel – America’s Patriotic Brand, and we are fortunate that he has accepted the CEO position at our wholly owned subsidiary, Champion Safe Company. We are convinced that Tom is the ideal choice as the next leader of Champion Safe,” stated Andy Ross, Chairman and CEO American Rebel Holdings, Inc. “We’re not just a safe company, we are a patriotic lifestyle brand and a proud supporter of the Second Amendment. We remain committed to executing our business plan with focus and intensity, while remaining agile enough to take advantage of market opportunities like our acquisition of Champion in July of 2022 and the recent launch of American Rebel Light – America’s Patriotic Beer.”