MGI – Media and Games Invest SE Releases On-Device Targeting-AI ATOM 3.0 to 10,000+ Apps

MGI – Media and Games Invest SE Releases On-Device Targeting-AI ATOM 3.0 to 10,000+ Apps

April 29, 2024 (13:45 CEST) – MGI - Media and Games Invest SE ("MGI" or the "Company", ISIN: SE0018538068; Ticker: M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange) announces the release of ATOM 3.0, an industry-first on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits of anonymous users in a privacy compliant manner, providing a significant competitive advantage in an ecosystem where 75 percent of iOS users opt out of tracking, with a similar trend predicted on Android.

 

By utilizing cutting-edge on-device AI technology, ATOM processes mobile device signals and real-world context to predict user traits and classify them into cohorts, providing advertisers with the tools needed to deliver highly personalized advertising experiences while ensuring full compliance with privacy regulations.

 

Originally launched in 2021, ATOM 3.0 is now seamlessly integrated with MGI's HyBid SDK. The HyBid SDK provides advertisers with access to over 1.5 billion users across more than 10,000 apps worldwide. This unparalleled scale makes ATOM 3.0 the only currently available scalable solution for targeting ID-less users on mobile, ensuring that advertisers and publishers can maintain addressability and engagement with their audience while respecting user choice.

 

To foster widespread adoption and maximize its impact across the digital advertising ecosystem, ATOM 3.0 will be made available for free for publishers and advertisers at the start, whereas based on substantially improved targeting possibilities, higher CPM’s will be achieved.

 

Remco Westermann, CEO of MGI

"The development of a scalable solution for privacy conform ID-less targeting is a big opportunity in a strongly changing advertising environment. Following our initial release now approximately 3 years ago, we took the time to significantly further develop ATOM and to strategically integrate it into our trusted HyBid SDK, streamlining implementation for thousands of publishers and enabling them to connect to billions of users. This seamless approach not only simplifies adoption for publishers, but also significantly enhances ATOM's potential to meet advertisers' reach requirements. With the launch of ATOM 3.0, we introduce a very promising product that aligns the interests of publishers and advertisers with consumer privacy expectations."