Barfresh Enters into Agreement with Largest Regional Sales Broker in the Southeast

Company Bolsters Prescence in Southeast with Additional 82 New Broker Sales People Representing Barfresh’s Entire Line of Smoothie Products

Move Rapidly Scales Barfresh’s Sales Footprint Amid Accelerating Customer Momentum, Driving Barfresh’s Projected Record Fiscal Year 2024 Revenue and Year Over Year Margin Expansion

LOS ANGELES, May 13, 2024 (GLOBE NEWSWIRE) -- Barfresh Food Group Inc. (the “Company” or “Barfresh”) (Nasdaq: BRFH), a provider of frozen, ready-to-blend and ready-to-drink beverages, today announced an agreement with the largest regional sales broker in the Southeast. This agreement rapidly accelerates Barfresh’s sales reach and customer acquisition capabilities across the Southeast as the Company will now have access to an additional 82 new sales people. Under the agreement, the sales broker will represent Barfresh’s comprehensive portfolio of products to all its customer segments, including the education channel and foodservice channel across the Southeast region.

Riccardo Delle Coste, the Company’s Chief Executive Officer, stated, “This new partnership exemplifies the significant momentum building within our company. After navigating through supply challenges over the past couple of years, we have turned the corner. The major hurdles and challenges in our supply chain are increasingly behind us. This is a significant milestone that expands our distribution reach across the entire Southeast region. By joining forces we gain an extensive sales team boasting specialized teams with deep-rooted relationships in the K-12 education market, healthcare, recreation, amusement parks, quick serve restaurants and regional chains. Their expertise and customer knowledge ensures our suite of products penetrate all crucial customer segments at scale. Emerging from setbacks faced during the pandemic, this agreement is part of our concerted efforts to re-engage and actively target all customer segments with our complete offerings. This expansion of the Company’s sales broker network, coupled with a growing pipeline of customer wins positions Barfresh to achieve record revenue levels in fiscal year 2024 and beyond.”

About Barfresh Food Group

Barfresh Food Group Inc. (Nasdaq: BRFH) is a developer, manufacturer and distributor of ready-to-blend and ready-to-drink beverages, including smoothies, shakes and frappes, primarily for the education market, foodservice industry and restaurant chains, delivered as fully prepared individual portions or single serving and bulk formats for on-site preparation. The Company’s single serving, on-site prepared product utilizes a proprietary, patented system that uses portion-controlled pre-packaged beverage ingredients, delivering a freshly made frozen beverage that is quick, cost efficient, better for you and without waste. For more information, please visit www.barfresh.com.