ROAD TO COLOGNE 2024 - first two milestones in Italy and Spain reached successful +++ Tour kick-off with European sales partners underlines ambitions and aspirations

EQS-Media / 13.05.2024 / 21:11 CET/CEST

ROAD TO COLOGNE 2024 - first two milestones in Italy and Spain reached successful
Tour kick-off with European sales partners underlines ambitions and aspirations
 

Frankfurt, 13 May 2024 In the run-up to the leading international trade fair THE TIRE COLOGNE, which opens its doors to the international public in Cologne on 4 June, SAILUN Europe has launched "ROAD TO COLOGNE 2024" to consolidate and further expand the ambitious goals for the SAILUN Group's innovative tyre range with its dealer partners in the European core markets. The SAILUN team has been touring Europe since the beginning of May, stopping off in Italy, Spain, France, the UK, Poland and Germany to show what the new SAILUN tyre generations can do in tough everyday use on and off the road. "We not only want to impress the international audience with our major appearance at the leading trade fair THE TIRE COLOGNE from 4 to 6 June 2024 in Cologne, but also make a lasting impression in advance on a spectacular road trip through the six key European markets," emphasises Stephan Cimbal, Marketing Director SAILUN Europe.  The aim is to show the European dealer network the broad spectrum and diverse potential of the SAILUN tyre range for electric, hybrid and conventional drives with EcoPoint³ technology and to bring it into focus in the run-up to THE TIRE COLOGNE. The five-week 'ROAD TO COLOGNE' will first stop off in Italy and Spain in mid-May to underline not only the premium status of the SAILUN brand but also the future ambitions of the SAILUN Group, which is already one of the top 12 tyre manufacturers in the world.

The "ROAD TO COLOGNE 2024" kicked off in Italy. The route took the Alfa Romeo Stelvio through the hilly Piedmont region bordering the foothills of the Alps to Asti and Barolo in northern Italy, Lombardy and finally past Lake Maggiore to Tagliabue Gomme Gross (TGG), one of Italy's largest tyre dealers based in Villasanta near Milan. There, not far from the Monza F1 circuit, is one of the most important reference points in the Italian tyre industry, which the sales partner Tagliabue Gomme has conquered in its more than 100 years of existence thanks to its branches in Emilia Romagna, Veneto, Piedmont and Lazio. "In addition to deepening personal relationships, the agenda included the further development of a future roadmap for the SAILUN Group's upcoming tyre innovations and the expansion of relationships with SAILUN management with the aim of further strengthening the good cooperation for the challenges ahead," says Nicolò Arrigoni, Head of Marketing at Tagliabue.