Mr John Farrell is nominated to join the Supervisory Board of LBi International
N.V. as of the effective date of the merger of LBI International AB and Obtineo
Netherlands Holding N.V., to be renamed LBi International N.V. The cross-border
merger was announced in February 2010 and approved by the LBi shareholders in
April 2010. The merger is expected to be completed in July 2010.
John Farrell, a UK citizen, has over 20 years of business and change leadership
experience at CEO level in marketing and communications agencies around the
world. His most recent role was President and CEO of the Specialised Agencies
and Marketing Services Worldwide division of Publicis Groupe and a member of the
Publicis Groupe Worldwide Executive Team. Prior to this John was the Global
Chief Executive of D´Arcy Masius Benton & Bowles one of the world´s top 10
advertising and communication networks. He currently holds corporate board
positions at Huntsworth Plc, Media Equals Ltd, Albermarle & Bond Holdings Plc
and Albion Brand Communication Ltd., as well as several other senior consultancy
Fred Mulder, Chairman of the Board of Directors of LBi, commented: "We are very
pleased to have John joining us as a Supervisory Board member. In the marketing
and media industry John is widely respected; his wealth of experience will be of
great value to LBi, as we are meeting growing demand of global blue chip
companies looking for one agency providing services across geographies .We are
looking forward to work with him as we continue to develop LBi as the global
leader in digital marketing and technology services and as we continue to
capitalise on the structural shift in spend from offline to online channels."
LBi International N.V. is anticipated to obtain a new single listing on NYSE
Euronext Amsterdam in July of this year in conjunction with the completion of
the merger process.
As of the effective date of the merger, the Supervisory Board of LBi
International N.V. will further consist of Mr Fred Mulder (Chairman, ), Mr George
William Fink, Mr Joost Tjaden and Mrs Nazo Moosa.
For further information please contact:
Fred Mulder, Chairman of the Board, LBI International AB
+3120 460 4500, email@example.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, firstname.lastname@example.org
LBi is a global digital marketing and technology agency, blending insight,
creativity and expertise to solve business problems. The largest genuinely full
service agency of its kind in Europe, LBi provides the full range of digital
capabilities, including digital strategy, branded content, service design,
media, CRM, technology, managed hosting and support services. The Company
employs over 1,400 professionals located primarily in the major European
, American and Asian business centres, such as Amsterdam, Atlanta, Berlin,
Brussels, Copenhagen, London, Milan, Mumbai, New York, Paris and Stockholm.
LBi is currently listed on NASDAQ OMX in Stockholm and NYSE Euronext in
Amsterdam (symbol: LBI).
LBi to merge with Obtineo
On 25 February 2010 LBi announced the merger with Obtineo to create Europe´s
largest marketing and technology agency with a total staff to approximately
1,600 professionals across 15 countries. Obtineo is a combination of
Bigmouthmedia, the largest search engine marketing specialist in Europe and EUR
40 million of new capital, underwritten by Janivo, Cyrte and The Carlyle Group,
committed towards global expansion of the combined entity. The merger is
expected to be completed in July. The merged entity, which will trade under the
name LBi, will be a Dutch N.V. with a single listing at NYSE Euronext Amsterdam.
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