453 0 Kommentare Online Gaming Gets Vocal with Ericsson

* Voice services in Entropia Universe enabled by IMS from Ericsson
* Better communication experience for players in gaming world
* Ericsson´s first contract in the gaming industry
* Increased revenue streams for real business in virtual world

Players of Entropia, an online universe created by Sweden-based online gaming
company Mindark, can now speak to each other live with high-quality voice
services while gaming, thanks to an IMS solution from Ericsson (NASDAQ: ERIC).

This is Ericsson´s first commercial business in the gaming sphere. Ericsson is
deploying its existing voice technology based on IMS in a cloud service, called
Ericsson In-Game Communication (EIGC), which makes it simple and cost-effective
to introduce communication into games. Ericsson will provide and integrate the
software into the Entropia Universe platform.

Mindark provides one of the most advanced Internet interaction solutions
available today. Entropia Universe is a 3D virtual world with a real cash
economy. It is growing in popularity, with more than one million registered
users. "It was important to have a system that is integrated into our own
platform. Because then we could customize the functionality and have security
that is required for us, since we deal with real money in our virtual world. The
solution from Ericsson provided the best security and flexibility for us, " says
Christian Björkman, Chief Marketing Officer for Mindark.

With this service, 3D rendering is possible so that gamers will be able to talk
and listen to avatars that are nearby, attend or give lectures for an
interactive audience, and work in teams with secure leader-controlled access.

Mindark is well-known for placing the world´s most expensive virtual item in the
Guinness Book of World Records. "This voice service will help us continue our
strategy of adding value to the virtual world, plus bridging virtual and real-
world possibilities, " says Björkman. In terms of business, it would be possible
to integrate new services such as break-out services, audio advertising and
other voice-based services.

Magnus Furustam, Vice President, head of Core & IMS at Ericsson, says: "This
solution bridges the virtual experience with reality, and the telecoms world
with the gaming world. It is exciting to combine Ericsson´s outstanding
competence in communication services with the large and fast-growing gaming
industry sector."