DGAP-News

Synaptic Digital Unveils Key Upgrade to thenewsmarket.com

Synaptic Digital

25.01.2012 15:12

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Harnesses Synapse, its Modular Platform to Meet the Expanding Needs of Today´s
Media and Content Providers

NEW YORK, 2012-01-25 15:12 CET (GLOBE NEWSWIRE) --
Synaptic Digital, the world´s premier multichannel digital media creation and
distribution platform, recently unveiled major enhancements to
www.thenewsmarket.com, the company´s global content exchange, aimed at
providing a broader range of new and traditional media with instant access to
the multimedia content they need from hundreds of brands and organizations, in
the format they need it, from anywhere in the world.

The current round of enhancements includes the world´s fastest, cloud-based
direct download, one-click embed and open content previews. ´The definition of
´media´ has forever changed and expanded, and these enhancements are part of an
ongoing effort to meet the media´s demand for more content, in more formats
with more delivery options, ´ said Jose Bonito, Senior Media Relations
Executive, Synaptic Digital.

To see a more detailed overview of the recent changes to thenewsmarket.com, you
can watch the tutorial video here:
http://inr.synapticdigital.com/synapticdigital/TNMUpdate2012.

Users can now leverage Synaptic Digital´s geographically distributed
cloud-based infrastructure to download all file types, including large HD
files, directly to their desktops with impressive download speeds from anywhere
in the world.  The new cloud-based download mechanism also provides
unparalleled resiliency, works well even on a poor quality internet connection
and resumes automatically once a broken internet connection is restored.
Visitors can also embed unrestricted content, allowing for maximum sharing on
blogs, websites and social media properties.

´The speed and resiliency of our new cloud-based download mechanism, as opposed
to FTP, is particularly crucial in markets with challenging bandwidth issues,
and will be a real asset for media everywhere to get content instantly during
the run up to the highly anticipated 2012 Olympic Games and beyond´ said Krish
Menon, Chief Technology Officer, Synaptic Digital.

In the ten years since www.thenewsmarket.com was launched in beta at the Sydney
Olympics, digital video has taken off, and become an essential part of an
organization´s communications strategy.  In that time, thenewsmarket.com has
developed from a useful digital tool for broadcast journalists that saved them
the time and expense of requesting Beta SP tapes from brands, to a critical