Reuters to Distribute Next Media Animation´s News Direct 3-D Animated Videos
LONDON, July 12(th), 2012 - Today Reuters, the world´s largest multimedia news
provider, announces the launch of an exclusive partnership with Next Media
Animation. Beginning the week of July 16(th), Reuters will offer its clients
approximately 20 animated news stories a week, produced by Next Media
Animation´s News Direct service, helping to reconstruct the story behind the
main news events of the week and complementing the award-winning video, picture
and text content produced by Reuters.
The innovative and engaging News Direct animated videos offer visual
chronologies of major events that take place away from cameras, such as the
sinking of the Costa Concordia in January 2012. The animations also provide
clear illustration of news that is highly technical, such as the Elgin North Sea
gas leak, and help explain stories that are conceptual in nature, such as the
future of high speed travel. Accompanied by audio narration and natural sound,
the 30-60 second stories will now be available through Reuters powerful
distribution network.
Next Media Animation has gained widespread acclaim for its short and quirky
animated videos, many of which have gone viral and have received millions of
views. The News Direct service exemplifies the company´s ability to also animate
the news stories of the day. From the moment a top story breaks, the Next Media
animation team begins its end-to-end process, working from concept to production
and making videos available to customers in a matter of hours. Reuters will
partner exclusively with Next Media to distribute its 3-D animated news videos
in all global markets, with the exception of Japan and Taiwan.
"Our partnership with Next Media Animation has allowed us to a create and shape
a video solution that enables broadcast and online publishers to illustrate
every angle of a story, adding depth to our reporting when video from the scene
is not available, " commented Owen Wyatt, Head of Video, Reuters. "This service
will enable our customers to streamline their workflows, add colour to in-house
graphics and access compelling and timely animations to support their
programming."
Jimmy Lai, Founder, Next Media Animation says: "We are truly excited to partner
with Reuters in offering our news animations on the powerful and innovative
Reuters distribution network. Our goal is to complement the world class content
offered by Reuters in delivering leading edge solutions to newsrooms around the
world."
Lesen Sie auch
For further insight into this exciting content, please view this video.