SMARTRAC Presents ´The Path from Merchandise Visibility to Consumer Experience´

(DGAP-Media / 09.01.2013 / 13:00)

SMARTRAC Presents ´The Path from Merchandise Visibility to Consumer
Experience´

Amsterdam, January 9, 2013 - SMARTRAC N.V., the leading developer,
manufacturer, and supplier of RFID transponders and inlays, announced that
it will provide visitors of the NRF Annual Convention & EXPO, Retail´s BIG
Show, with an interactive retail experience area.

This year´s experience will take visitors on ´the path from merchandise
visibility to consumer experience, ´ demonstrating the benefits of RFID and
NFC technologies from the ultimate supply chain and inventory management
solutions, all the way to applications for consumer acquisition,
experience, and retention. In a dedicated retail experience area, visitors
will have the opportunity to familiarize themselves with how RFID
technology benefits retailers, brand owners, and consumers.

Together with partners r-pac, Cellotape, Overheer Systems, Pittsfield ID,
and Thinaire(TM), SMARTRAC will be demonstrating the latest RFID and NFC
solutions for retail at booth 2059 from January 14 to 15, 2013.

SMARTRAC will also be showcasing the new WebLite UHF RFID tag designed for
retail EPC programs. The WebLite is a technological advance in both size
and performance, and is especially suited for item-level tagging and
identification where RFID tag space is limited and performance is of
critical importance.

r-pac International will showcase a variety of converted RFID products
including the newly announced WebLite hangtags and stickers. r-pac
personnel will be available to discuss retailer requirements and how they
have been assisting suppliers worldwide with their RFID tagging needs.
r-pac will further demonstrate their r-trac serialization management
platform, which is the engine for their worldwide service bureaus and
in-plant print and encode solutions. Experts in RFID will be available to
discuss retailer and brand owner needs and provide guidance in implementing
a successful RFID program.

Cellotape will be displaying an assortment of printed products that include
encoded NFC tags with variable printed data aligned with variable encoded
data. The products cover multiple industries from the tech world, through
table tents and smart poster tags to business cards. Cellotape will also be
demonstrating Tap4Mor stickers for use at the point of purchase (POP) and
point of sale (POS).

Overheer Systems will debut the new Reflect Mobile Checkout app. The
company´s first customer-operated app for retail allows individuals to
check out from the store on their smartphones within a matter of moments.