SMARTRAC Presents ´The Path from Merchandise Visibility to Consumer Experience´ - Seite 2

At booth 2059, visitors will see how retailers need to bridge the gap
between online and brick-and-mortar sales.

The Pittsfield ID InMotion(TM) Retail Marketing system leverages SMARTRAC
inlays, enhances the customer experience, and captures the customer´s
attention through interactive product pages, streaming video, augmented
reality, website links, and/or product information. The InMotion(TM) system
matches the actual motion of products handled by the customer with digital
advertising material, turning an ordinary shopping trip into an interactive
sales experience and providing retailers with actionable marketing insights
and reports. InMotion(TM) will also demonstrate an interactive multi-touch
experience to showcase products and lifestyle in a retail environment.

Thinaire(TM) will be displaying its scalable cloud-based marketing platform
that enables coordinated and relevant brand messages to come to life on a
person´s smartphone.

For additional information about the NRF Annual Convention & EXPO, Retail´s
BIG Show, visit http://events.nrf.com/annual2013.

About SMARTRAC(R):
SMARTRAC is the leading developer, manufacturer, and supplier of RFID and
NFC transponders and inlays. The company produces both ready-made and
customized transponders and inlays used in access control, animal
identification, automated fare collection, border control, RFID-based car
immobilizers, contactless payment cards, electronic product identification,
industry, libraries and media management, laundry, logistics, mobile and
smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000, went public in July 2006, and trades as a
stock corporation under Dutch law with its registered headquarters in
Amsterdam. The company currently employs some 4,000 employees and maintains
a global research and development, production, and sales network.

About r-pac:
r-pac is a global corporation with world headquarters in New York and
regional headquarters in Hong Kong, Singapore, and Europe. Since 1987,
r-pac is a vertical supplier of soft- and hard-line trims and packaging to
major global retailers and brand owners in multiple industries, including
apparel, electronics, home goods, CPG, FMCG, footwear, sporting goods, and
toys. In addition to delivering innovative branding and packaging
solutions, r-pac is leading the industry in item-level tagging for
manufacturers and retailers from source-to-store with RFID technology.

About Cellotape:
The Cellotape Companies, Cellotape Inc., Landmark Label, Cellotape PTE.
Ltd., and Tap4Mor, provides a host of creative solutions from Wine Labels