NET SALES FOR 2012 INCREASE FROM LAST YEAR, PROTABILITY LOWER THAN EXPECTED

Rapala VMC Corporation
Stock Exchange Release
January 16, 2013 at 00 p.m.

Rapala VMC Corporation's ("the Group") third quarter stock exchange release stated that the Group expects 2012 net sales to increase from 2011 and the comparable operating profit to remain close to last year's level.

The Group's 2012 net sales will exceed 290 MEUR and increase some 4% from last year.

The Group's comparable operating profit for the fourth quarter and thereby for year 2012 will be lower than expected, caused especially by weaker profitability in December. The Group's fourth quarter profitability is burdened by slower than expected start of the new ice fishing business in the USA impacted by late winter, inventory cleaning initiatives, ramp-up costs of the new manufacturing units in Indonesia as well as negative mark-to-market impact of unrealized currency derivatives.

It is now expected that the Group's 2012 comparable operating profit margin will be around 9%.

Fourth quarter interim and annual accounts 2012 release will be published on February 6, 2013.

RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information:
Jussi Ristimäki, Chief Financial Officer, tel. [phone]

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with net sales of EUR 279 million in 2011, employs some 2 000 people in 38 countries. Rapala VMC Corporation's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.

Stock Exchange Release

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Source: Rapala VMC Oyj via Thomson Reuters ONE

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