Intertainment Media's Portfolio Company Yappn Delivers Proprietary eCommerce and Socialization Tools to Increase Revenue and Globalization of Key Online Retailers - Seite 2

While the US leads the world in eCommerce, adding up to 4 million new customers per year and generating an estimated $419 Billion according to eMarketer, Europe, the Middle East, Africa continue to grow and Asia Pacific eCommerce is expected to surpass the US in 2014 and continue to outpace US growth in the years to come. Today, over 86 Million people in the US alone use their smartphones to shop online.

Social media has significant influence on eCommerce as over 30% of online purchases directly resulted from some social engagement activities according to Social Media Today and Business Insider. Facebook and Pinterest combine for over 56% of socially generated eCommerce showcasing the influence and power of socially engaged eCommerce.

In the US alone, over 66 Million people, or 21% of the population do not speak English at home according to the 2011 Government Census. Internationally, in the past 10 years, English has been the 7^th fastest growth language outpaced by key languages like Spanish, Mandarin, Portuguese, Arabic and Russian. Today, over 67% of all people on the Internet surf in a language other than English.

"Emerging entertainment, sports and apparel brands in the US and around the world are challenged by the ability to reach a growing domestic and global audience that doesn't speak English and engaging that audience can be increasingly resource intensive," said Mr. Jeremy McCassy, Alternative Marketing Manager and Director of Entertainment Marketing at Oakley. "Yappn provides high growth brands with the tools and services to deliver a truly global experience on a scale not previously seen."

Following on the heels of the launch of several key social integration tools that bring together Twitter, Facebook, YouTube, Instagram, Pinterest, Flickr and Tumblr in a single social environment for brands, Yappn is enabling online sellers with the ability to launch eCommerce programs in multiple languages together with integrated social media and customer service programming.

Yappn provides a "one stop" commercial solution for a brand's global outreach, eCommerce and social media consolidation efforts, allowing consumption in multiple languages. The increased time spent on Yappn brand pages, which can be part of the Yappn network and / or be private labelled on their own digital platforms, allows companies the ability to create additional engagement, commerce and interactive opportunities to further provide users with value.