Intertainment Media's Portfolio Company Yappn Delivers Proprietary eCommerce and Socialization Tools to Increase Revenue and Globalization of Key Online Retailers

TORONTO, CANADA and NEW YORK, NEW YORK--(Marketwired - Nov. 25, 2013) - Intertainment Media Inc. ("Intertainment Media") (TSX VENTURE:INT) (OTCQX:ITMTF) (FRANKFURT:I4T) is pleased to announce that its portfolio company, Yappn Corp (OTCBB:YPPN) ("Yappn" or the "Company") (www.yappn.com) is launching a new set of global online tools to provide integrated services for eCommerce, social media and online customer support initiatives in up to 70 languages providing brands with the ability to engage customers and create global revenue platforms.

Yappn's eCommerce and social engagement tools and support services are focused on emerging brands that are generating $2 million to $100 million USD per year in online sales and are working to expand their marketplace activities to include additional languages, beginning with 1 to 3 primary alternative languages and expanding offerings to include additional languages. In the US, Yappn will initially provide Spanish resources, which makes up 62% of non-English speaking households, or approximately 37 Million people. Online Spanish surfers represent approximately 165 Million people globally, growing over 800% in the past 10 years, while English online users grew at just over 300% according to Internet World Stats.

Yappn delivers enhanced services to a client's current eCommerce platform, not requiring any changes to infrastructure, providing multiple product catalogues, shopping carts and checkout facilities that are language focused and supported through real time complimentary social media content in combination with a rich data analytics model allowing brands to learn and respond to global customer demands.

Yappn's business model is to partner with brands and work on a percentage of revenue ranging from 12% to 15% of the value of the base transaction, plus professional services. Yappn has negotiated initial deals with 2 eCommerce consulting agencies focused on emerging brands and a number of direct brand engagements.

"The biggest obstacle to global eCommerce growth is not the product or fulfillment. It is the ability to engage your customer in their language and provide an exceptional experience through the catalog, shopping cart and check out that is easy to understand and enhances the brand experience," commented Mr. Todd Kane, eCommerce industry veteran and Digital Marketing Director at Rocksmith / Wu Tang Brand Ltd. "Yappn has solved these issues without adding additional layers for the brand to work through, making it easy to implement and providing a 360 degree engagement platform."