HP Unveils New DreamColor Displays Offering Unmatched Color Accuracy and Affordability - Seite 2

• An ultrawide Digital Cinema color gamut with 100 percent of sRGB, 100 percent of AdobeRGB and 99 percent of DCI-P3
• The HP Night Vision interface with auto-fade button backlights and selectable red button backlight color for better low-light viewing in darkened working conditions

The result of an unprecedented technology collaboration with DreamWorks Animation SKG Inc. (NASDAQ: DWA) and other leading studios, the first HP DreamColor Display, the HP LP2480zx, addressed an increasingly critical need for affordable and consistent color accuracy in the animation, photography, film/video post, broadcast, product design and graphic arts categories.

"HP technology has enabled our studio to deliver amazing visual effects to our audiences," says Kate Swanborg, Head of Technology Communications and Strategic Alliance, DreamWorks Animation. "The new Z27x raises the bar in accuracy and ease of use for ensuring perfect color consistency from scene to scene and empowering further creativity in our artists."

With the new DreamColor Displays, HP has once again pushed the limits of innovation to bring users unrivaled accurate and consistent color from displays, to the big screen to print. Each new feature is a result of direct feedback from key advisory council members and customers looking for new ways to transform the way they work.

"The new DreamColor Z Displays are amazing and will be a game changer for many photographers," said Chris McLennan, an international, award-winning adventure and travel photographer and Nikon Ambassador. "The price point will mean that everyone who is into photography -- whether a full time pro or a keen enthusiast -- should be looking into this product." 

Pricing and availability
The HP DreamColor Z27x and Z24x are available today for $1,499 and $599, respectively.⁽³⁾

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP is available at http://www.hp.com.

⁽¹⁾ Integrated calibration engine in the HP Z27x produces three times better color accuracy than factory calibration results on previous generation. The color error is less than 0.6 ΔE 1994 -- calculated from measurements of the 24 ColorChecker natural tones plus primaries and secondaries -- which is considered well below the difference discernible by the human eye.