Hipcricket Named Finalist for Tech Impact Awards

BELLEVUE, WA--(Marketwired - Jul 15, 2014) - Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, has been named a finalist in Seattle Business Magazine's Tech Impact Awards. Hipcricket was selected in the Marketing category for its mobile advertising and marketing platform, AD LIFE®, and the winner will be announced on September 18, 2014 at the annual awards event.

Sponsored by Seattle Business magazine, the Tech Impact Awards recognize companies in the state of Washington that are using technology to significantly impact business, industry or society. The nominations will be judged by a team of technology experts and leaders in and around the Seattle-area.

"Through our ten years of experience we have commercialized many innovative technology solutions to enable brands to interact with consumers in a relevant and personalized manner," said Doug Stovall, president and chief operating officer at Hipcricket. "It is truly an honor to be recognized as a finalist for the Tech Impact Awards especially in Seattle, which is considered to be one of the world's leading mobile tech and innovation hubs. Being included alongside such a prestigious group of companies is a true indicator of Hipcricket's leadership in the mobile marketing and advertising space."

Hipcricket's AD LIFE platform enables brands and agencies to immediately reach their customers at key moments by triggering mobile marketing and advertising campaigns based on a customer's behavior, precise location, mobile lifecycle and more. The level of detail collected by the platform transforms how brands engage with consumers by delivering the right information, at the right time, to the right device.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

About Seattle Business
Seattle Business is a monthly magazine read by more than 100,000 business executives across the state. Annual events tied to its editorial coverage include the Executive Excellence Awards, Leaders in Health Care Awards, Washington Manufacturing Awards, Washington's 100 Best Companies to Work For, Community Impact Awards, Tech Impact Awards and Family Business Awards. Seattle Business is owned by Minneapolis-based Tiger Oak Media, which also publishes Seattle magazine, Seattle Bride magazine and more than 20 other leading regional magazines.

Hipcricket Media Contact
Andrea Mocherman
Hipcricket
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Investor Relations Contact
Matt Glover or Michael Koehler
Liolios Group, Inc.
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