Tiny Bricks at Tiny Prices

"The LEGO(R) Movie" Comes to Redbox

OAKBROOK TERRACE, IL--(Marketwired - Jul 15, 2014) - Redbox, America's destination for new-release entertainment, is celebrating the Blu-ray and DVD release of "The LEGO® Movie" at kiosks nationwide with the Build a Redbox Kiosk Contest and an exclusive discount to own the movie at a great value.

From now until July 28, Redbox asks fans to build a Redbox® kiosk from toy blocks and post a photo to Instagram using the hashtag #RedboxLEGOMovieContest. Ten winners* will receive a "The LEGO Movie" prize pack, including a year of one-night Redbox Blu-ray rentals (52 promo codes), a Blu-ray/DVD Combo Pack of "The LEGO Movie" and two "The LEGO Movie" mini-figures. The best entries will be shared on Redbox's social channels.

Also through July 28, customers who rent "The LEGO Movie" from Redbox and provide their email addresses at checkout will get a $5-off coupon to purchase the 3D Blu-ray or Blu-ray/DVD combo pack at participating retailers.

"Redbox consistently offers the latest and best movies on Blu-ray and DVD at an incredible value, and 'The LEGO Movie' is no exception," said Kiera Hynninen, SVP of Marketing at Redbox. "We're thrilled to offer consumers even more value with the Build a Redbox Kiosk Contest and the opportunity to own the 'awesome' movie at a great discount." 

Additional details about the Build a Redbox Kiosk Contest can be found here: http://www.redbox.com/build

About Redbox
Redbox, a subsidiary of Outerwall Inc. (NASDAQ: OUTR), offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 3 billion discs and is available at about 35,000 locations nationwide, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald's locations. For more information, visit www.redbox.com and for more information about Outerwall Inc., visit www.outerwall.com.

*Redbox "The Build a Redbox Kiosk Contest" Rules
NO PURCHASE/RENTAL NECESSARY TO ENTER OR WIN. A PURCHASE/RENTAL WILL NOT INCREASE YOUR CHANCES OF WINNING. Begins 12 am CT on 7/15/14. Ends at 11:59:59 pm CT on 7/28/14. Open to legal residents of any 1 of the 50 US, DC, or PR who are at least age of majority. Internet access and a valid Instagram account req'd. Void where prohibited by law. SUBJECT TO FULL OFFICIAL RULES, which contain important requirements for all photos and posts. Winners will be chosen based on following criteria/weights: skill in execution of design and construction using building brick toy pieces (60%); creativity in representing an actual Redbox disc-rental kiosk (30%); creativity of the composition of the Photograph(s) (10%). Creativity is encouraged and entries are not required to look exactly like an actual kiosk. ARV of each prize package: $122. Total ARV of all prizes: $1220. Limit 1 entry per person, per account; multiple entry photos from same person/account will be judged together. Sponsor: Redbox Automated Retail, LLC, One Tower Lane, Suite 900, Oakbrook Terrace, IL 60181. This promotion is in no way sponsored, endorsed, or administered by Instagram or The LEGO Group.

Media Contact:
Kate Brennan
Redbox Communications
Email Contact
630-756-8781