New Oracle Data Cloud and Data-as-a-Service Offerings Redefine Data-Driven Enterprise

REDWOOD CITY, CA--(Marketwired - Jul 22, 2014) - Oracle (NYSE: ORCL)

News Summary
In the digital economy, data fuels companies' ability to create new products and services. This proliferation of social channels, mobile devices, and sensor-enabled technologies, in conjunction with the unbundling of data from applications, creates new opportunities for innovative companies to gain competitive advantage through the use of data. Once limited to their internal data, enterprises can now gain valuable business insights by adding external data sources to enhance customer experience and operational efficiency. Today, Oracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create Oracle Data Cloud, a platform that provides customers access to world-class data-as-a-service (DaaS) offerings, including Oracle Data as a Service for Marketing (Oracle DaaS for Marketing) and Oracle Data as a Service for Social (Oracle DaaS for Social).

News Facts

• To help business users drive smarter, more informed decisions across the enterprise, Oracle today announced Oracle Data Cloud and two new DaaS offerings, Oracle DaaS for Marketing and Oracle DaaS for Social.
• Oracle Data Cloud is a DaaS platform that includes Oracle's leading data products and the newly acquired BlueKai Audience Data Marketplace, offering customers trusted solutions for leveraging external data for marketing and social.
• Oracle DaaS for Marketing, available in a new subscription model, gives marketers access to a vast and diverse array of anonymous user-level data across offline, online, and mobile data sources. Data is gathered from trusted and validated sources to support privacy and security compliance.
• Oracle DaaS for Social, now in limited availability, delivers categorization and enrichment of unstructured social and enterprise data, providing unprecedented intelligence on customers, competitors, and market trends.
• With the Oracle DaaS offerings, customers can connect and inform smarter actions across their enterprise with external data sources bundled with the commercial, compliance, and privacy rights required for usage. The combination of external and internal data sources can also be used for deeper analytics and modeling. 
• ID and addressability mapping to link various customer attributes such as e-mail, social handles, phone numbers, third-party cookies, and mobile identifiers across channels to build a centralized actionable profile.