Hipcricket to Present at the 2014 Gateway Conference on September 4

BELLEVUE, WA--(Marketwired - Aug 20, 2014) - Hipcricket^®, Inc. (OTCQB: HIPP), the leader in mobile engagement and analytics, has been invited to present at the 2014 Gateway Conference being held on Thursday, September 4, 2014 at the Palace Hotel in San Francisco.

Hipcricket management is scheduled to present at 12:00 p.m. Pacific time, with one-on-one meetings held throughout the day. They will discuss the company's recent operational and financial progress, as well as its outlook for positive operating EBITDA in the second half of the fiscal year and sustainable revenue growth beyond 2015.

The presentation will be webcast live and available for replay here or at www.gateway-conference.com under the Webcast tab.

For additional information or to schedule a one-on-one meeting log-in via the link provided in your invitation. You may also email your request to [e-mail] or call Matt Glover or Michael Koehler at [phone].

About the Gateway Conference
The Gateway Conference is designed to provide a unique gateway between influential members of the investment community and a select group of compelling publicly-traded companies. Portfolio managers, research analysts and brokers from buy-side and sell-side institutions will have the opportunity to learn about more than 60 small-cap growth companies from a number of growth industries, including technology, business services, digital media, clean-tech, consumer, Internet retail and life sciences. For more information, visit www.gateway-conference.com.

The invitation-only conference is hosted by Liolios Group, one of the nation's top investor relations agencies, and sponsored by leading firms that service the financial community. For more information about Liolios Group, visit www.liolios.com.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. The company's actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in the company's annual report on Form 10-K for the year ended February 28, 2014 and other reports filed with the U.S. Securities and Exchange Commission. The company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

Investor Relations Contact
Matt Glover or Michael Koehler
Liolios Group, Inc.
[phone]
Email Contact

Hipcricket Media Contact
Andrea Mocherman
Hipcricket, Inc.
[phone]
Email Contact