True Drinks Announces Update Call Hosted by Merriman Capital

IRVINE, CA--(Marketwired - September 17, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, announced today it is participating in an update call hosted by Merriman Capital on Thursday, September 18^th at 1:30PM PDT / 4:30PM EDT. The call will include an overview and business update from the Company, as well as an opportunity for listeners to ask questions.

True Drinks Update Call hosted by Merriman Capital:
Date: Thursday, September 18, 2014
Time: 1:30PM PDT/ 4:30PM EDT
Participant Dial-In: 877-407-8033 (Toll Free), 201-689-8033 (International)

It is recommended that participants dial in approximately 10 minutes prior to the start of the 1:30PM PDT/ 4:30PM EDT call. There will also be an archived recording of the conference call available under the Investor Relations section of the company website at http://truedrinks.com/investor-relations/.

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBallTM is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBallTM is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA. 

About Merriman Capital, Inc.
Merriman Capital, Inc. is a full service investment bank and Broker-Dealer that facilitates efficient capital formation through a proprietary digital network, and offers Capital Markets Advisory and comprehensive Corporate Brokerage services for public and private companies. The firm also provides equity and options execution services for sophisticated investors and differentiated research for high growth companies. Merriman Capital, Inc. is a wholly owned brokerage subsidiary of Merriman Holdings, Inc. and is a leading advisory firm for publicly traded, high-growth companies.

Digital Capital Network, powered by Merriman Capital, is a capital marketplace that enables highly targeted and more efficient execution of transactions. Please visit our website for more information on how you can be a part of our Digital Capital Network: http://www.digitalcapitalnetwork.com. Digital Capital Network, Inc. is a wholly owned subsidiary of Merriman Holdings, Inc. All operations on the Digital Capital Network are currently being executed by Merriman Capital, Inc.

Merriman Capital, Inc. is a registered broker-dealer and member of The Financial Industry Regulatory Authority (FINRA) http://www.finra.org/ and the Securities Investor Protection Corporation (SIPC) http://www.sipc.org/.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

TRUE DRINKS, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
	June 30, 2014			December 31, 2013
ASSETS	(Unaudited)
Current Assets:
Cash	$	362,736		$	3,136,766
Accounts receivable, net		522,531			175,068
Inventory		1,800,893			1,056,756
Prepaid expenses and other current assets		623,819			591,434
Total Current Assets		3,309,979			4,960,024
Restricted Cash		133,131			133,065
Property and Equipment, net		6,342			8,399
Patents, net		1,282,353			1,352,941
Trademarks, net		23,516			48,516
Goodwill		3,474,502			3,474,502
Total Assets	$	8,229,823		$	9,977,447
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
Accounts payable and accrued expenses	$	2,382,412		$	1,222,404
Convertible notes payable, net		25,000			680,000
Notes payable, net		360,000			-
Term loan		-			1,916,667
Derivative liabilities		3,936,301			1,619,021
Total Current Liabilities		6,703,713			5,438,092
Commitments and Contingencies (Note 5)
Stockholders' Equity:
Common Stock, $0.001 par value, 120,000,000 and 40,000,000 shares authorized, 36,542,960 and 27,855,587 shares outstanding at June 30, 2014 and December 31, 2013, respectively		36,543			27,886
Preferred Stock - Series B (liquidation preference of $4 per share), $0.001 par value, 2,750,000 shares authorized, 1,607,870 and 1,776,923 shares outstanding at June 30, 2014 and December 31, 2013, respectively		1,608			1,777
Additional paid in capital		16,907,247			14,751,170
Accumulated deficit		(15,419,288	)		(10,241,478	)
Total Stockholders' Equity		1,526,110			4,539,355
Total Liabilities and Stockholders' Equity	$	8,229,823		$	9,977,447

The accompanying notes are an integral part of these financial statements.

TRUE DRINKS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
				Three Months Ended June 30,						Six Months Ended June 30,
				2014			2013			2014			2013
Net Sales			$	1,161,142		$	1,303,371		$	1,811,674		$	1,714,172
Cost of Sales				966,393			1,200,936			1,495,694			1,464,886
Gross Profit				194,749			102,435			315,980			249,286
Operating Expenses
	Selling and marketing			1,005,346			654,412			1,575,874			1,084,898
	General and administrative			1,132,763			851,582			2,124,569			1,896,646
		Total operating expenses		2,138,109			1,505,994			3,700,443			2,981,544
Operating Loss				(1,943,360	)		(1,403,559	)		(3,384,463	)		(2,732,258	)
Other Expense (Income)
	Change in fair value of derivative liabilities			(383,439	)		(105,605	)		1,742,098			(105,605	)
	Interest expense			14,120			152,418			51,249			380,617
NET LOSS			$	(1,574,041	)	$	(1,450,372	)	$	(5,177,810	)	$	(3,007,270	)
Dividends on Preferred Stock			$	97,775		$	-		$	230,979		$	-
Net loss attributable to common stockholders			$	(1,671,816	)	$	(1,450,372	)	$	(5,408,789	)	$	(3,007,270	)
Loss per common share, basic and diluted			$	(0.05	)	$	(0.05	)	$	(0.17	)	$	(0.11	)
Weighted average common shares outstanding, basic and diluted				34,839,764			27,400,619			31,407,485			27,105,681

The accompanying notes are an integral part of these financial statements. 

TRUE DRINKS HOLDINGS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
		Six Months Ended June 30,
		2014			2013
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss		$	(5,177,810	)	$	(3,007,270	)
Adjustments to reconcile net loss to net cash used in operating activities
Depreciation			4,406			10,190
Amortization			95,588			95,589
Accretion of deferred financing costs			-			32,074
Change in estimated fair value of derivative liabilities			1,742,098			(105,605	)
Amortization of debt discount			-			45,109
Fair value of common stock issued for services			69,875			247,340
Stock based compensation			258,834			594,902
Change in operating assets and liabilities:
	Accounts receivable		(347,463	)		(597,603	)
	Inventory		(744,137	)		247,863
	Prepaid expenses and other current assets		(32,385	)		(267,902	)
	Other assets		-			3,948
	Accounts payable and accrued expenses		1,050,828			309,407
	Other current liabilities		-			167,715
Net cash used in operating activities			(3,080,166	)		(2,224,243	)
CASH FLOWS FROM INVESTING ACTIVITIES
Change in restricted cash			(66	)		242
Purchase of property and equipment			(2,349	)		-
Net cash (used in) provided by investing activities			(2,415	)		242
CASH FLOWS FROM FINANCING ACTIVITIES
Dividends paid			(2,195	)		-
Proceeds from issuance of Series B Preferred Stock, net			1,887,413			-
Proceeds from notes payable			360,000			2,869,000
Deferred financing costs paid			-			(219,924	)
Repayments on notes payable			(20,000	)		(172,000	)
Repayments on term loan			(1,916,667	)		-
Net cash provided by financing activities			308,551			2,477,076
NET (DECREASE) INCREASE IN CASH			(2,774,030	)		253,075
CASH- beginning of period		$	3,136,766		$	4,449
CASH- end of period		$	362,736		$	257,524
SUPPLEMENTAL DISCLOSURES
Interest paid in cash		$	7,944		$	17,330
Non-cash financing and investing activities:
Conversion of Preferred Stock to Common Stock		$	7,458		$	25,304
Cashless exercise of warrants		$	41,229		$	-
Dividends declared but unpaid		$	230,979		$	-
Dividends on Preferred Stock paid in Common Stock		$	8,139		$	-
Conversion of notes payable and accrued interest to Common Stock		$	764,938		$	860,818
Warrants issued in connection with Series B Preferred Offering		$	616,411		$	299,699
Warrants issued as debt discount		$	-		$	730,758

The accompanying notes are an integral part of these condensed consolidated financial statements.

Contact:
Investor Relations
True Drinks, Inc.
18552 MacArthur Blvd., Ste. 325
Irvine, CA 92612
[e-mail]
949-203-3500

Capital Markets Contact:
Alexandra Petek
Director of Client Services
Merriman Capital, Inc.*
250 Montgomery Street, 16^th Floor
San Francisco, CA 94104
[e-mail]
415-248-5681
* Member FINRA / SIPC