Honeywell, Fiberlink, Intralinks and Sevone Select Vidyard for Strategic Video Marketing - Seite 2

"With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content," said Rob Patey, Marketing Manager at Fiberlink. "Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. With Vidyard's video analytics we can see exactly how long we are engaging audiences at each step of the journey, giving us amazing insight into which videos are resonating and how we can optimize future content for engagement and conversion."

Intralinks
Intralinks is a leading global technology provider of beyond the firewall collaboration solutions. Over 99% of the Global Fortune 1000 use the Intralinks platform to securely share content and collaborate anytime, anywhere, with business partners. With an increasing investment in video content production, Intralinks turned to Vidyard to centralize video performance management and enhance lead generation programs. Intralinks can now capture detailed analytics about each video asset across third-party sites and its own web properties, and use the resulting insights to optimize the length and style of future video assets. Intralinks will also use Vidyard to gauge viewer interest, providing enhanced lead scoring, qualification and nurturing.

"The ability to know who is interested in which videos and for how long is extremely powerful, giving us incredible insight into the intent of each prospect and how well our videos are performing," said Chris Vitti, VP of Digital Marketing at Intralinks. "We expect these new capabilities from Vidyard to enhance our digital marketing initiatives and enable us to drive more value out of our marketing automation platform."

SevOne
SevOne is a leader in providing scalable performance monitoring solutions to the world's most connected companies. The company is quickly becoming a leader in video marketing as well. SevOne has already made significant investments in video content and marketing automation, and will rely on Vidyard to enhance the value and impact of both. SevOne will use Vidyard to analyze which prospects are watching which video content, including tracking actual engagement in long-form webinars to better understand which leads are most engaged. With new marketing campaigns based solely on video content, SevOne has also revised its marketing automation lead scoring program to account for video viewing actions. With its more sophisticated strategy, SevOne also plans to include a custom call-to-action within each video so viewers are encouraged to continue consuming content.