Honeywell, Fiberlink, Intralinks and Sevone Select Vidyard for Strategic Video Marketing

KITCHENER, ON--(Marketwired - Sep 23, 2014) - As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. Honeywell (NYSE: HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. Innovative companies like Honeywell, Fiberlink, Intralinks and SevOne are among those now using a Video Marketing Platform to track and convert their online viewers.

Honeywell
Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macro-trends such as safety, security, and energy. With an increasing investment in online video to share its stories and attract new audiences, Honeywell Fire Systems Group (FSG) turned to Vidyard to help them maximize the impact and returns on each video asset they are producing. Using Vidyard's video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and its own web properties - all from one central reporting dashboard. And with Vidyard's integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture relationships.

"Video marketing is becoming an increasingly important part of our digital marketing strategy," said Jayson Kneen, Marketing Communications Manager at Honeywell. "Simply having a presence on YouTube is no longer enough. With the Vidyard Video Marketing Platform we're gathering the insights we need to continuously improve the effectiveness of our videos and generate new sales leads via our owned and managed web properties."

Fiberlink, an IBM Company
Fiberlink is a leading provider of mobile device management and enterprise mobility solutions. It was acquired by IBM in November 2013. Fiberlink has made significant investments in online video content to differentiate the company in its market and better engage audiences with stories and content journeys. They use video at every stage of the buying cycle to engage, educate, qualify and convert business. Vidyard provides the detailed analytics they need to understand how potential customers are interacting with each video asset, helping them maximize views, engagement and conversion.