H&R Block Receives Quintet of Awards for Communications Initiatives

KANSAS CITY, MO--(Marketwired - October 20, 2014) - H&R Block (NYSE: HRB), the world's largest consumer tax services provider, recently won several awards for its communications initiatives, including for its Block Talk blog, public relations campaigns -- including "Get Your Billion Back, America!" and its teen financial literacy project -- and for its new enterprise-wide associate portal.

Block Talk Receives Best Corporate Blog Award
Block Talk, H&R Block's blog of tax and lifestyle news, tips and advice, won the Plutus award for best corporate blog. In its fifth year, Plutus honors the best in personal finance. The Plutus Awards team selected Block Talk as a finalist before opening up voting for the winner. Block Talk won from among five finalists.

Block Talk has been a resource for taxpayers and others interested in personal finance for more than three years. Authors include H&R Block bloggers, tax experts from The Tax Institute at H&R Block, and guest contributors from other personal finance websites.

"Get Your Billion Back, America!" and Dollars & Sense Receive Public Relations Awards
The Greater Kansas City Public Relations Society of America (GKCPRSA) awarded H&R Block three PRISM Gold Awards, its highest award, in the annual ceremony this October. H&R Block's campaign, "Get Your Billion Back, America!" won gold for integrated communications. The 2014 tax season campaign highlighted the fact that taxpayers leave more than $1 billion on the table each year when they file their own taxes. H&R Block tax professional Richard Gartland, outfitted in his iconic green bow tie, urged taxpayers to get their money back in the well-known commercials and media interviews, including an appearance on the Ellen DeGeneres show for her hidden camera stunt. The team also carried the message directly to taxpayers in major cities across the country in special brand events.

H&R Block's teen financial literacy outreach, Dollars & Sense, also won gold in two categories. H&R Block Dollars & Sense won in the public service category for showing teenagers how to manage personal finances. H&R Block Dollars & Sense provides educators and students with personal finance curriculum and resources to increase financial literacy among teenagers. Since 2009, H&R Block Dollars & Sense has awarded teens and educators with more than $4 million in grants and scholarships.