407 0 Kommentare Warp 9 Stresses Importance of E-Commerce Holiday Readiness to Online Retailers - Seite 2

"If you don't understand a shopper's path to purchase, then rising cart abandonment and declining conversion rates can be considered a growing concern," Van Noy continued. "However, given that 90 percent of users 'multi-screen,' or switch between devices to complete their goal, abandonment rates may be misinterpreted. The best way to truly understand your customer's path to purchase is if they are logged in to your site as a registered user. This provides the data to show which devices they are logging on to, and when they are making purchases. We encourage merchants to incentivize customers to create an account or log in with discounts or specials."

IBM's Holiday Retail Readiness Report is based on IBM Digital Analytics Benchmark, a cloud-based service that captures online marketing results and commerce data from approximately 800 contributing US retail websites.

Earlier this year, Warp9 launched WarpMobile Magento, its mobile-focused product offering that ensures online retailers are able to keep up current trends in the online retail space.

About Warp 9

Since 1998, Warp 9, Inc. is the premier provider of mobile and desktop e-commerce solutions for midsize online sellers. Offering fully managed Software-as-a-Service web and mobile e-commerce technology, Warp 9 allows customers to focus on their core online businesses, rather than on technical implementations. To learn more about Warp 9, please visit www.warp9inc.com or on Twitter at www.twitter.com/warp9inc, or on Facebook at www.facebook.com/warp9inc

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