Cloud Plus Taps Into Brocade Network Subscription to Facilitate Capacity on Demand

BRISBANE, AUSTRALIA--(Marketwired - Oct 27, 2014) - After four consecutive years of strong growth Cloud Plus, a wholesale provider of private cloud solutions in Australia and New Zealand, is turning to Brocade for its next-generation data center and MPLS network infrastructure. The Brisbane-based company is applying its own on-demand playbook to the network upgrade by leveraging the pay-as-you-go flexibility of the Brocade® Network Subscription acquisition model.

Thanks to a business model focused on providing infrastructure and other cloud-based services through more than 50 solution partners, Cloud Plus saw its revenues grow by 191 percent in the financial year ending in June 2013. It achieved 147 percent growth levels in fiscal year 2014, and is on schedule to exceed that growth in 2015. The data traffic running over its network has actually been growing at an even faster pace, as a result of the telecommunication industry's falling costs for network bandwidth and the ability of Cloud Plus partners to execute larger deals that deliver data transfer at a lower price.

In the new Cloud Plus data center in Sydney Brocade VDX® 6740 switches have been matched with the latest Supermicro multinode integrated compute devices and high density storage devices from EMC and Supermicro to create a highly efficient cloud computing infrastructure. Because the data center has only recently been bought into operation, infrastructure utilization levels are still relatively low but Cloud Plus is only paying Brocade for the Ethernet fabric ports connected to active nodes. And, as demand for capacity at the Sydney data center grows, Cloud Plus can add more Brocade VDX switches to increase the size of the fabric network, enabling it to align costs with revenue on a dynamic basis.

"Network traffic continues to grow exponentially while the cost of storing and switching data falls. As a service provider, we need highly scalable infrastructure to support this trend. We also have to ensure that we have sufficient capacity to cater for significant bursts of growth without compromising performance. The infrastructure investment required to achieve that can tie up a lot of capital," said Jules Rumsey, chief executive of Cloud Plus Pty Ltd.

"Brocade Network Subscription enables us to make maximum productive use of out limited financial resources rather than having capital locked in currently unproductive assets. Likewise, Brocade's highly scalable, open, and manageable network platforms enable us stave off short-term upgrade cycles and allow our senior engineers to be client-focused."