Moen Watch 2015 - Day 1

A Daily Look at Research Shaping 2015 Consumer Behavior Trends

NORTH OLMSTED, OH--(Marketwired - Oct 27, 2014) - Moen believes in creating thoughtfully designed products inspired by you and me -- average homeowners who interact with water several times a day. How many minutes do you spend in the shower? Just where on the wall would you like a grab bar placed, so your three-year old can reach it? And if you could have your dream bath, what would it look like? It's questions like these that are a top priority for Moen's Consumer and Market Insights group and the research they conduct.

Moen is excited to present the findings of this extensive research in the form of the fourth annual Moen Watch, a yearly preview of some of the consumer behavior trends they have identified. Over the next week, Moen will release articles on a variety of industry trends, the first addressing the concept of the Connected Home -- exploring the expanding world of technologically savvy home environments.

WHAT IS A CONNECTED HOME?

Moen has previously reported on the trend of Digital Dwellings, touching on the integration of smart electronics into consumers' daily lives. The concept of the Connected Home is the evolution of this trend, where homeowners are harnessing the power of intelligent devices to effectively manage their day-to-day activities in a completely integrated and unified way.

"As digital devices become prevalent throughout every space in the home, consumers are now demanding that the technology be convenient and meaningful to their everyday lives," says Jack Suvak, senior director of consumer and marketing insights, Moen. "The incorporation of technology that can be easily adapted to the way people live is considered now more than ever before when homeowners are making interior décor decisions. They're looking to blend these electronics seamlessly with new and existing household furnishings to enhance their overall quality of life."

WHY A CONNECTED HOME?

The global market for smart home automation devices was estimated at $4.4 billion in 2013, projected to grow more than ten-fold by 2018 as the range of smart home devices continues to grow, proving there is a real need for design solutions that can adapt intelligently to the user's needs.¹

The home automation concept has introduced smart living as a major component where consumers have the ability to simply access and control their entire home through an integrated network, thereby lifting their existing standard of living. In fact, 28 percent of consumers own a connected home device² and are taking advantage of some of the lifestyle benefits associated with automated control, including: