Skylanders Trap Team™ On Store Shelves Now - Franchise That Pioneered The Toys-To-Life Category Introduces Another Groundbreaking Innovation

DUBAI, November 13, 2014 /PRNewswire/ --

Capture Evil, Unleash Good! Skylanders Trap Team Lets Fans Trap and Play as Villains

Skylanders Trap Team Revolutionizes the Gaming Industry, Offering the Full AAA Console Experience on Both Tablet and Console -- for the First Time Ever

Behold, Portal Masters! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is pleased to announce that Skylanders Trap Team is officially available at major retailers across the G.C.C regions today on Xbox 360™ and Xbox One™ video game and entertainment systems from Microsoft, PlayStation® 3 and PlayStation® 4 computer entertainment systems, Nintendo's Wii™ system, Nintendo's Wii U™ system, and a completely unique adventure available on the Nintendo 3DS™ hand-held system.  The launch of Skylanders Trap Team also ushers in the complete console gaming experience on Tablet , introducing a Starter Pack that supports iPad®, Kindle Fire and Android tablets.

Skylanders is available in Toys Store,Toys R Us,Virgin Megastore, Hamleys, Carrefour,Lulu centres, Sharaf DG

Details of the Skylanders Innovation:  

"The franchise was built on a foundation of creativity and innovation," said Eric Hirshberg, CEO of Activision Publishing. "And with Skylanders Trap Team, we're taking that that tradition of innovation to new heights. For the last three years we've allowed kids to bring their toys to life in a video game, and this year, we're letting them reach into the game, and pull characters out into the physical world by letting players trap and play as the villains. Skylanders Trap Team is also the first console game to simultaneously bring the entire AAA experience to tablet devices. Overall, we think Skylanders Trap Team represents our most magical innovations yet. But most importantly, it's just a great game."

The latest installment of the franchise that pioneered the Toys-to-Life genre is already poised to become one of the top family games this holiday. Toys R' Us® recently named Skylanders Trap Team as one of the "Fabulous 15" on the company's 2014 Holiday Hot Toy List, while Target named Skylanders Trap Team to their Top Toys for the Holidays List.  In addition, the game was featured in Toy Insider's Hot 20 Holiday Toys of 2014, which highlights the most sought-after and anticipated items of the holiday season.