Skylanders Trap Team™ On Store Shelves Now - Franchise That Pioneered The Toys-To-Life Category Introduces Another Groundbreaking Innovation - Seite 2

The game, continues to lead and evolve the category with Skylanders Trap Team by letting fans seek out and defeat the most wanted villains in all of Skylands, pull them out of the game and into living rooms by capturing them in magical Traps. Once they've defeated the villains, players will be able to place a Trap into the new Traptanium PortalTM to capture them. Players can then send villains back into the game where they can play as them to fight for good, reversing the magic. They will also be able to hear the villains inside the Traps, an innovation that truly brings life to toys.

To celebrate the launch, Portal Masters also visited some of the most iconic landmarks on Earth to ensure they are safe from the villains of Skylanders; bad guys were trapped in front of the Eiffel Tower in Paris, in a capsule on the London Eye, up the Kampenwand mountain in Germany, below the Hollywood sign in Los Angeles and overlooking the Sydney Opera House.  

Portal Masters everywhere can get into the Skylanders Trap Team spirit by taking advantage of exclusive Skylanders products at retailers nationwide:

Skylanders Trap Team introduces heroes known as Trap Masters that wield powerful Traptanium™ weapons used to defeat Skylands' most notorious villains including Kaos, as well as brand new Core Skylanders characters and reposed fan-favorite Skylanders characters. The game also features a variety of elementally aligned Traps with unique and interesting designs. In addition, Skylanders Trap Team welcomes Skylanders Minis, 16 small but powerful Skylanders now fully playable, who join the battle against Skylands' most nefarious villains. Coming to fans worldwide on November 1, Eon's Elite collectors' toys feature never-before-seen decoration with a distinct, metallic finish and a golden base that sets them apart from other Skylanders toys.  

Skylanders Trap Team is compatible with more than 175 unique toys from all previous games -- Skylanders SWAP Force™, Skylanders Giants™ and Skylanders Spyro's Adventure® -- every character also will be able to defeat and trap villains using Traptanium Traps, providing fans more ways to enjoy their collections.

About the Franchise 

The award-winning, $2 billion franchise pioneered the Toys-to-Life™ category in 2011 with the debut of Skylanders Spyro's Adventure®. The game originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms. In October 2012, Skylanders Giants™ further evolved the genre and added the mega-sized Giant Skylanders and LightCore® characters to the collection of interaction figures. Skylanders SWAP Force™ launched in October 2013 and introduced an all-new play pattern - swapability. It was the top selling kids' videogame franchise of 2013  worldwide, and is now one of the top 20 videogame franchises of all time . Skylanders Trap Team™ reverses the magic of bringing Toys-to-Life -- incredibly letting kids pull characters out of the digital world into the physical world. For more information, please visit: http://www.skylanders.com and Activision.com/presscenter.