2014 Holiday Shopping Alert

New Research Shows Mobile Devices Have Changed Shopping Habits of 83 Million Americans - Seite 2

This year's survey also sheds light on the types of apps consumers want. Two out of three respondents agreed that they are more excited by apps that learn from their behavior over standard apps. These "adaptive apps" leverage sophisticated analytics to understand individual behavior and preferences over time to deliver information and services that are customized and relevant to each person.

Many Retailers Not Meeting the "App Challenge"

While the increasing usage of smartphones and mobile apps for shopping presents a major opportunity for stores, retailers overall are lagging behind at delivering the apps that consumers want. While digital natives like Google and Amazon still set the standard, the banking sector also trounces retailers in this respect. The survey shows that 45 percent of respondents have downloaded and are satisfied by apps from banks compared to only 27 percent from retailers. Not surprisingly, among the channels surveyed (apps, phone, online, branch visits, and branded ATMs), apps have become the most common daily interaction channel for consumers with the banking industry.

Available today, the Apigee Institute's report: "Run, Don't Walk: Chasing Customer Expectations in Retail" provides more detail and analysis of its 2014 Digital Impact Survey findings. The report discusses how delivering smart, useful mobile apps is of critical importance to retailers today as they compete to win attention of smartphone owners everyday. The report can be accessed here on the Apigee website.

Methodology

The 2014 Digital Impact Survey was conducted by the Apigee Institute from Sept. 30 through Oct. 7, 2014. The survey assessed the behavior and attitudes of 1,000 smartphone owners, of which 600 were from the U.S. and 400 were from the U.K., toward mobile devices and apps. Within this report, respondents' regional, age, income, education, and gender distribution was structured to reflect the U.S. smartphone market (which consists of 140.48 million smartphone owners) as of the January 2014 Pew Internet & American Life Project omnibus survey.

About Apigee

Apigee provides a leading technology platform for digital business. Through APIs and big data, Apigee delivers the speed, scale and agility any business needs to compete in today's connected mobile world. Many of the world's largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has over 400 employees worldwide.

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