Wyndham Worldwide Receives PGA TOUR "Best Title Sponsorship" Award

PARSIPPANY, NJ--(Marketwired - Nov 24, 2014) - The PGA TOUR awarded Wyndham Worldwide (NYSE: WYN) "Best Title Sponsor Integration" at the TOUR's annual meeting on November 20 in La Quinta, CA. The global hospitality company was recognized as the title sponsorship of the Wyndham Championship held annually in Greensboro, NC. The awards also recognized the Wyndham Championship with the Best Social Media Activation [for the second consecutive year]. Wyndham Worldwide has been the proud title sponsor of the tournament since 2007.

"We are incredibly excited and honored to receive this recognition after only seven short years as title sponsor of the Wyndham Championship," said Alyson Johnson, senior vice president of Marketing and Communications at Wyndham Worldwide. "Working as true partners with the tournament organizers, the PGA TOUR, and the Piedmont Triad community, we have been focused on honoring the incredible legacy of this tournament, while establishing an exciting new experience and strong future for the Wyndham Championship that is second-to-none."

The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments around the world. PGA TOUR tournaments are globally broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Contested annually on the Donald Ross-designed course at Sedgefield Country Club in Greensboro, N.C., the Wyndham Championship was founded in 1938 and is the sixth-oldest event on the PGA TOUR excluding the Majors.

"On behalf of the PGA TOUR, I am delighted to congratulate the Wyndham Championship for the special recognition it has received with these two awards," PGA TOUR executive vice-president and chief of operations Andy Pazder said. "The tournament staff should be extremely proud of its hard work and for being recognized as the best among its peers on the TOUR."

As one of the world's largest hospitality companies, Wyndham Worldwide earned its "Best Title Sponsor Integration" by creating a campaign and on-site experience all about unlocking the potential of travel. An international advertising campaign was seamlessly integrated at the tournament by immersing spectators in a wide range of vacation experiences that included an onsite beach, a ski lodge with fireplace and snowboard simulators, and opportunities to "unlock" prizes with hotel room keys.