Digitalrep LLC Fuels Software as a Service Growth With VMware vSphere With Operations Management

PALO ALTO, CA--(Marketwired - Dec 8, 2014) - VMware, Inc. (NYSE: VMW) today announced that Digitalrep LLC (Digitalrep), experts in the retail shelf space domain, product database management, and manual process automation, has deployed VMware vSphere® with Operations Management™ to consolidate physical servers while increasing overall IT agility and efficiency. In addition to virtualizing their infrastructure, Digitalrep has virtualized business critical applications including Microsoft SQL Server.

"Digitalrep is a data-driven company, and VMware vSphere with Operations Management offers us better visibility through a single console view into the performance and health of our IT infrastructure," said John Meaney, president at Digitalrep. "Since virtualizing our infrastructure and databases with VMware, we have improved the availability and performance of our software as a service offering."

Digitalrep Rapidly On-Ramps Customers with Virtual Infrastructure
Based in Wilsonville, Ore., Digitalrep delivers affordable software as a service (SaaS) that provides "same store" analysis of shelf data in category management to retail grocery chains and consumer packaged goods companies (CPGs) that sell at retail. Digitalrep hosts schematic data - or planograms - in a centralized data store or data warehouse. With the data stored centrally, its customers can then effectively analyze the relationships between a product's shelf space and point of sale data to help optimize assortment, assist in inventory control optimization, understand what has changed over time, and how merchandising changes relate to sales performance. The solutions also help customers to automate previously tedious and repetitive manual tasks so that planogrammers and category managers can focus on strategy.

Digitalrep's customers include Beam Suntory Inc. and Mondelez International, which owns brands including Nabisco, Newtons, Ritz, and Oreo. Additional customers include a national grocery chain with more than 1,000 stores, and a large U.S. beverage manufacturer, among others.

Digitalrep has approximately 40 team members, three of whom are dedicated to managing IT. Virtualization is central to Digitalrep's ongoing growth trajectory as they continue to acquire more customers that require data storage, reporting and analytics for their ever-changing shelf schematics. Digitalrep's virtualization efforts have decreased power usage through the consolidation of servers and have helped to achieve a more efficient data center that is easier to troubleshoot.