iHookup Social Adds Urban Airship Technology to Next App Release

CAMPBELL, CA--(Marketwired - Dec 8, 2014) - iHookup Social, Inc. (OTC PINK: HKUP), a fully reporting public company that develops a mobile/social app enabling singles and the socially active to connect quickly and efficiently, offering local, real life 'hook-up' opportunities, is pleased to announce that it has entered into an agreement with Urban Airship, a global leader in mobile relationship management.

This relationship provides the company a significant boost in strategy, implementation and deployment of advanced mobile engagement capabilities for the iHookup Social app. Urban Airship's reputation and case studies show proven market metrics in both improved interaction with users and increased monetization opportunities through the deployment of their technology.

iHookup anticipates a Phase1 release of the Urban Airship technology integration to be released for App Store submission in early December of 2014. Urban Airship currently provides technology to several modern dating market leaders.

"We are extremely pleased by the opportunity to work with the bright minds and proven talent at Urban Airship," stated Robert Rositano Jr., CEO, iHookup Social. "Not only are we integrating a technology suite that I believe will be catalytic to future successes, we are also given access to their strategic consultants who will work hand-in-hand with our marketing team to seamlessly adapt all the best engagement touch points for increased user interaction and monetization.

"Most important to this relationship is the localized tracking and offer side which advances our "Venue Recommendations" far ahead of current capabilities, setting the stage for what we believe to be a real "Game Changing Feature" to be announced in 2015," added Rositano.

From time to time, iHookup Social will provide market updates, news and additional information via its website www.ihookupsocial.com - http://www.ihookupsocial.com/overview the Company's Facebook page and others www.facebook.com/ihookupnow.

About Urban Airship
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management. Its solutions streamline the creation, delivery and management of highly targeted cross-platform mobile push messages, in-app messages, landing pages, Apple Passbook passes and Google Wallet cards. With billions of messages and tens of thousands of passes delivered each month, Urban Airship's technology sparks exceptional consumer experiences, drives app engagement and increases customer loyalty and lifetime value for the world's largest retail, media & entertainment, sports and travel & hospitality brands. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.