StubHub Announces Partnership With AudienceView

SAN FRANCISCO, CA--(Marketwired - December 18, 2014) - StubHub, the world's largest ticket marketplace, today announced a brand new partnership with AudienceView, the complete e-commerce provider for entertainment organizations worldwide, to serve as a distribution channel for primary ticketed events. 

AudienceView, which powers e-commerce and ticketing for both large entertainment organizations and self-serve events management portals that can be used for experiences of any size or type, will integrate its solution with the StubHub platform. The integration is designed to provide seamless, real-time inventory management so that AudienceView clients may better utilize StubHub as a distribution channel for their events. AudienceView provides a full e-commerce and ticketing solution for more than 550 venues, representing 100,000+ live events annually in the United States, Canada, United Kingdom and beyond. The event categories presented by AudienceView clients range from theater, performing arts and film to music, professional sports and college athletics.

The partnership with AudienceView will add to StubHub's existing supply in theater and performing arts, in addition to music, sports, and other forms of live entertainment, continuing to provide fans access to more tickets to more events than any other marketplace in the world. In turn, StubHub users can expect to find tickets to the broadest array of events anywhere online. AudienceView clients will have access to a trusted distribution service to sell more tickets and generate additional revenue.

"We are excited about partnering with StubHub, which has become a trusted source for fans and patrons looking for tickets," said Mark Fowlie, CEO for AudienceView. "Event discovery is a key component in finding new consumers, and AudienceView has always participated in an ecosystem that promotes multiple distribution channels. Adding StubHub to that list only increases the value proposition we provide to entertainment organizations looking to reach a wider audience. The integration will create seamless inventory control without the need for our clients to manually add inventory to StubHub. It also offers a streamlined process for the end consumer."