625 0 Kommentare Mobile Saturday at SXSW Interactive Triples in Size to Accommodate Demand

PORTLAND, OR--(Marketwired - Feb 12, 2015) - As SXSW Interactive's only official daylong programming dedicated to mobile, Mobile Saturday's price of admission has always been a SXSW registration badge, unusually rainy weather, long lines wrapped around the block and standing-room only. The third annual Mobile Saturday is taking place March 14 at the Downtown Austin Radisson -- a venue three times the size as years prior -- giving more people the opportunity to hear the latest thinking on what's driving mobile innovation and how leading businesses are achieving proven and dramatic successes today.

Urban Airship assembled an all-star line-up of customers, partners and experts to explore mobile's hottest topics and will moderate five panel discussions throughout the day featuring representatives from: 451 Research, ABC News, AKQA, Breaking News (NBC), Forrester Research, Gimbal, HomeAway, Location Based Marketing Association, R/GA, Redbox, RetailMeNot, Starwood Hotels and Resorts Worldwide, Visa, Walmart and The Wendy's Company.

Those interested in attending can register to receive Mobile Saturday updates and be among the first to receive video recaps following the event, or follow @MobileSaturday on Twitter for live event updates. The full agenda for Mobile Saturday at SXSW includes:

9:30 - 10:30 am: Mobile Beyond Marketing: the Era of Un-Advertising

The implications to marketing and advertising are massive since consumers who have curated your brand onto their devices don't expect you to advertise to them, but rather un-advertise, i.e. serve them with personal value, not corporate jingles.

Arlie Sisson, Starwood Hotels and Resorts Worldwide, Associate Director, Mobile Product Strategy
Brendan Wright, Walmart, International Mobile Products
Sonia Nagar, RetailMeNot, Senior Director of Mobile
Brent Hieggelke, Urban Airship, CMO

11:00 - Noon: Driving to Retention: a Simple Roadmap

Hear how leading brands systematically approach Mobile Onboarding, Activation and Retention (MOAR) to dynamically pre-program their success.