Mobile Saturday at SXSW Interactive Triples in Size to Accommodate Demand - Seite 2

The digital world is flat, experienced as pixels on a screen, but mobile is round -- it's with you wherever you are and increasingly connected to everything around you. We are on the cusp of a new world of effortless experiences and serendipitous moments as consumers go from handy GPS directions to highly contextual, real-world experiences.

• Ajay Waghray, HomeAway, Mobile Product Manager
• Kevin Hunter, Gimbal, Chief Operating Officer
• Cory Bergman, Breaking News (NBC), General Manager
• Michael Richardson, Urban Airship, Co-Founder & Senior Director of Product

2:00 - 3:00 pm: "Watch" What Happens Next: a World of Wearables
Panelists will discuss the latest trends and initiatives shaping the future of an already rapidly growing ecosystem of wearables and mobile services, shedding light on today's successful strategies and demystifying the challenges and opportunities to navigate the course ahead.

• Richard Ting, R/GA, Global Chief Experience Officer 
• Asif Khan, Location Based Marketing Association, Founder & President
• Julie Ask, Forrester Research, Principal Analyst
• Scott Townsend, Urban Airship, Director of Agency Programs

3:30 - 4:30 pm: Wallet Wars: Payments are Just the Beginning
As retailers, mobile device makers, credit card companies and social networks battle it out for mobile payment supremacy, this critical mass around wallets will open up even more valuable opportunities to engage consumers and close the loop between acquisition and conversion across all channels.

• Brian Kirby, The Wendy's Company, Digital Marketing Manager
• Jordan McKee, 451 Research, Senior Analyst
• Jeremy Nicholas, Visa, Vice President, Digital Product Marketing
• Stephanie Capretto, Urban Airship, Strategist

"Our work with today's leading mobile innovators, puts us in a unique position to spark world-class debate that can help guide everyone through this new era of marketing and connect with consumers in more relevant and authentic ways," said Urban Airship CEO and president Brett Caine. "SXSW Interactive is the perfect place for this exchange of ideas, focusing not only on what's driving success today but on new developments shaping tomorrow's opportunities."