Nokia Networks smart location experiences place you in the center of personalized services #MWC15

MWC Press Blockbuster

• Real-time network data helps tailor content delivery based on user location and available network resources
• Location, application and device intelligence improve capacity management and network performance up to 50%
• Car sensors and real-time information enhance driving from the pre-trip planning stage to the last-mile navigation

Espoo, Finland - 26 February 2015

Nokia Networks' smart location experiences help people connect, interact and get the most out of their surroundings. Content delivery providers are equipped with a better knowledge of the mobile environment to improve download speeds and reduce network load while learning more about the user activity in specific locations.

Operators will be able to offer efficient content delivery to mobile users, as well as tailored services related to nearby points of interest based on insights gained from their subscription packages and device type as well as network data on traffic patterns, building types and other location information.

Click to Tweet: Smart location experiences from @nokianetworks enrich your surroundings http://nokia.ly/1D8fVwE #NetworksPerform #MWC15

Solution details at a glance:

• Nokia Liquid Applications' throughput guidance helps content providers optimize their transmission policy to reflect dynamically changing network resources in real-time. This improves resource utilization in mobile operator's network. YouTube has successfully conducted lab tests of the throughput guidance technology, with initial results showing improvement in network utilization and application quality of experience.
• Congestion detection from Nokia's Liquid Applications notifies upstream content providers and mobile device clients as to the most efficient time to fetch subscriber content based on real-time cell load information. Akamai, a leading content delivery network (CDN) and cloud computing services provider, is currently testing congestion detection as part of their Predictive Video over Cellular (PVoC) optimization solution for mobile networks.
• Nokia smart location experience optimization service provides up to 50% increase in video streaming speeds for consumers based on insights on how applications utilize network resources.
• HERE is transforming the way we interact with our vehicle through powerful and flexible in-vehicle navigation systems that provide real-time warnings and contextual services for the entire journey.
• Demonstrations of these technologies will be available at the Nokia Experience Center (Hall 3, Stand 3B10) at the Mobile World Congress 2015, in Barcelona, Spain, March 2-5. 

Dirk Lindemeier, Head of Liquid Applications at Nokia Networks, said: "We are now able to provide completely new insights into the dynamically changing performance of mobile networks, to improve content delivery efficiency and increase network performance. It is important for operators and content providers to keep up with the increasing demand for localized, data-intensive content that users want to receive with the fastest possible speed to their devices."