HP Unveils Software Innovations to Help Businesses Win in the Mobile App Economy

PALO ALTO, CA--(Marketwired - Mar 30, 2015) - HP (NYSE: HPQ) today announced new software releases designed to help organizations deliver mobile applications that delight customers and score 5-star ratings. The innovations harness HP's unique assets in big data analytics, application lifecycle management, IT operations management and security to enable organizations to accelerate the delivery of every phase of the mobile app lifecycle, from creation and pre-production, to delivery and post-production management.

"HP allows us to take big data and make it actionable, so we can deliver exceptional user experiences on our mobile speech translator app," said Yan Auerbach, COO, SpeechTrans (@SpeechTrans), a leading speech translation company. "Previously, it took us up to three weeks to fix an app issue and now we can address any problem in less than 2 days. Leveraging HP software has enabled us to achieve consistent 5-star ratings in mobile app stores -- a key driver of new customers and revenue." Video: learn how SpeechTrans uses HP Software to increase their number of downloads, boost their Android ratings, and go from three to five star reviews in the app store.

Mobile applications are increasingly becoming the "front door" for a company's brand, and future revenue and market share often depends on an end user's immediate overall app experience. Mobile application users expect world-class performance, availability, security and quality, as well as contextual understanding that delivers the right content at the right time.

However, delivering an enjoyable and useful user experience is a non-trivial task -- mobile developers, testers, and IT management must contend with a complex and constantly changing web of challenges. These include developing apps for a constantly expanding array of devices, operating systems, networks, and platforms, understanding and acting on the massive volumes of user and device data, and accurately predicting scale and usage levels to enable peak app experience.

HP's latest innovations are designed to address these challenges by combining its proven assets in application development testing, monitoring and systems management with HP Haven analytics, HP security software, and elegant SaaS-based interfaces. Together, these capabilities result in solutions that help make designing, delivering, and managing mobile applications an intuitive, collaborative and fun process. Businesses can use HP's solutions to accelerate application delivery, test and monitor apps across multiple devices and operating systems, and provide mobile users with exceptional and secure experiences.