Audi Returns as Tony Stark's Vehicle of Choice in Marvel's Avengers

Age of Ultron

HERNDON, VA--(Marketwired - Mar 31, 2015) -

• Audi continues partnership with Marvel Entertainment for May 1 release of Marvel's Avengers: Age of Ultron
• Featured models include the all-new 2016 R8, 2015 TTS and 2015 A3 Cabriolet
• Audi to release exclusive digital content for Avengers fans

Audi and Marvel Studios join forces once again for the release of Avengers: Age of Ultron, set to be released on May 1, 2015. The highly-anticipated film will feature the next-generation Audi R8, Audi TTS and Audi A3 Cabriolet vehicles alongside the next generation of Avengers characters.

As part of the partnership, Audi will release exclusive pieces of digital content. Available today on the Audi brand's exclusive Avengers: Age of Ultron website, http://www.audi.com/MarvelsAvengers, fans can view an extended online video.

In addition, Audi is collaborating with Marvel's comic book creator Stan Lee to deliver fans a comedic digital short closer to film's release. The original video will be distributed on the Audi brand's YouTube channel.

Back on the big screen, Audi is a familiar brand to this franchise's eager audience. Audi maintains a vigorous profile in the film and TV industries, and characters like Tony Stark highlight the incomparable technology, performance, and design of these celebrated Audi vehicles. 

"After eight years of successful partnerships with Marvel, Audi aligns with the evolving narrative of the Tony Stark character to showcase the all-new, re-designed 2016 R8," said Loren Angelo, Director of Marketing, Audi of America. "Having been part of the character's storyline for the past three Iron Man films, it is a perfect fit for Audi to return in Marvel's Avengers: Age of Ultron with Tony Stark driving the iconic supercar in its next generation."

The upcoming Avengers: Age of Ultron will reinforce the Avengers' trademark characteristics by showcasing the redesigned Audi R8, 2015 TTS and 2015 A3 Cabriolet. The all-new 2^nd generation R8 and 3^rd generation TTS have, like the Avengers themselves, become icons in popular culture. The R8, which made its initial debut in Iron Man, returns as an even more powerful supercar, while the iconic Audi TTS will make its big screen debut as a completely redesigned coupe.