BCG Acquires Purpose-Driven Consulting Pioneer BrightHouse

ATLANTA, GA--(Marketwired - May 28, 2015) - Seeking to deepen its expertise in organizational transformation and bring the power of creativity to positively impact business, The Boston Consulting Group (BCG) announced today the acquisition of BrightHouse, LLC, a global consultancy with a top reputation in purpose-driven consulting, a field it pioneered and has continued to lead for 20 years. BCG also announced the hiring of Doug Shipman, founding CEO of the National Center for Civil and Human Rights in Atlanta and a BCG alumnus, as incoming CEO of BrightHouse.

BrightHouse will operate as a stand-alone business unit within BCG and will retain its top leadership team. Founder Joey Reiman -- a well-known authority on leadership, marketing, and creativity -- will remain actively involved as Chairman. Cathy Carlisi will stay as President and Chief Creative Officer, and Dolly Meese will continue as Executive Vice President and Chief Strategy Officer.

Based in Atlanta, BrightHouse works with organizations to define their true purpose and then align their culture, strategy, and branding around that purpose to accelerate transformation and value creation, while positively impacting society. BrightHouse's unique methodology and frameworks have been adopted by Fortune Global 500 companies, including American Express, Delta Air Lines, Michelin, Nestlé, and Procter & Gamble.

Although further details of the transaction were not disclosed, BCG President and CEO Rich Lesser said that BrightHouse represents an important capabilities acquisition for the firm.

"By adding BrightHouse's creative strengths to BCG's, we can each expand our offerings and fulfill greater, deeper, and longer-term client demand. Together, we have one-of-a-kind capabilities -- a holistic solution and partner for both purpose articulation and activation across our clients' entire organizations to create transformative growth."

Reiman of BrightHouse noted that for more than 50 years, businesses have been turning to BCG for world-class management consulting. Now, they will be able to turn to BCG to uncover and activate their organization's purpose.

"The company that pioneered business strategy is uniting with the company that pioneered purpose," Reiman said. "BCG is the perfect partner to help us bring about purpose-driven transformation across our clients' enterprises."