Millennials

The Next Big Thing in Small Business - Seite 2

Millennials Are the Future of Entrepreneurship

The good news for millennials is that their small business mentors will be ready to hand over the reins when the time comes. Often painted as a lazy and recession-marred generation, millennials have a vote of confidence from small business owners when it comes to their entrepreneurship skills: Most (66 percent) small business owners believe that millennials will lead small business entrepreneurship in the future. The independent spirit and skepticism towards traditional advertising with which millennials are often credited, combined with a willingness to call the government and status quo into question are all traits that make for great entrepreneurs. While a fraction (18 percent) of small business owners believe that millennials may spur a decline in small business entrepreneurship, the majority sees the eventual changing of the guard as a marker of good things to come. 

More Millennial Marketing Advice

For those interested in learning more about millennials and how to target this critical generation, Manta is offering access to a free on-demand webinar featuring FutureCast millennial marketing expert Brendan Shaughnessy. For more information on these polls, including methodologies and full results, please contact manta (at) highwirepr (dot) com.

About Manta
Manta empowers small business owners to succeed on their own terms by helping them stand out, connect with customers and grow their companies. Our solutions include a small business directory with millions of unique monthly visitors, valuable content and a suite of products to manage critical business needs. We strive to inform and inspire through learning opportunities, proprietary research, and a robust online community for dialogue and collaboration. Thousands of business owners join Manta each month. Visit manta.com to learn why.

Contact Information

Margaret Farrell
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