A Hard Road

Why CPG Companies Need a Strategic Approach to Transportation - Seite 2

"Some CPGs are going back to the fundamentals and making sure all of their systems operate at peak efficiency," says Elfrun von Koeller, a principal at BCG and coauthor of the report. "Others are integrating transportation within the supply chain strategic agenda." Because today's complex transportation challenges fall beyond supply chain leaders' traditional purview, making transportation a more important part of the business conversation can go a long way in mitigating its bottom-line impact -- which BCG estimates to be as much as 5 percentage points.

By partnering with business unit and enterprise leaders, supply chain leaders can more effectively apply these tactical solutions in a holistic way -- and restore and build on the important performance gains of recent years. "There is no silver bullet, but those CPG companies that recognize and address the need for a comprehensive response will enjoy competitive advantage," Dawe says.

A Hard Road is the first in a series of reports on the joint BCG/GMA 2015 Benchmarking Study. Soon to follow will be reports on the study's top findings, segmentation, and direct store delivery (DSD) practices.

To download a copy of this report, please go to www.bcgperspectives.com.

To arrange an interview with one of the authors, please contact BCG's Eric Gregoire at [phone] or [e-mail] or GMA's Roger Lowe at [phone] or [e-mail].

About the Grocery Manufacturers Association
Based in Washington, D.C., the Grocery Manufacturers Association is the voice of more than 300 leading food, beverage and consumer product companies that sustain and enhance the quality of life for hundreds of millions of people in the United States and around the globe.

Founded in 1908, GMA is an active, vocal advocate for its member companies and a trusted source of information about the industry and the products consumers rely on and enjoy every day. The association and its member companies are committed to meeting the needs of consumers through product innovation, responsible business practices and effective public policy solutions developed through a genuine partnership with policymakers and other stakeholders.