AnalytixInsight Provides Corporate Update, Announces Entry into Mobile Payments Vertical and Closing of Private Placement

TORONTO, ONTARIO--(Marketwired - July 2, 2015) -

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Big Data analytics company, AnalytixInsight Inc. (the "Company" or "AnalytixInsight") (TSX VENTURE:ALY) today announced its entry into a new business vertical - mobile payments - where the Company's unique technology platform can provide valuable analytics for mobile payment solution providers as well as for merchants.

The Company's platform is now geared to help both retailers and financial institutions create a broader payments loyalty ecosystem and provide the potential to both drive mobile wallet usage and create new consumer retail experiences beyond the point of sale. This initiative follows the Company's announcement dated February 25, 2015 related to developing products and analytical solutions for mobile payments and previous announcements of revenue sharing partnerships and pre-installations of the Marketwall App with device makers like Samsung Electronics ("Samsung"), NetRange Gmbh ("NetRange") and MiiA ("MiiA").

"The payments business so far is purely transactional - to unlock the inherent value in payments, mobile payment enablers, banks and merchants must treat the payments business as an information business. A critical component for this to happen is the use of advanced payments data analytics - empowered by a connected social and mobile device experience. We believe our platform and our partnerships with Samsung, NetRange and MiiA provides the right solution for industry participants and will help grow AnalytixInsight's business in this new vertical" said Prakash Hariharan, Chairman of AnalytixInsight.

"Firms have invested in mobile apps that offer coupons, mobile payments, loyalty programs and more but most of these are disconnected from their critical back-end data systems. We are well-placed to benefit from this opportunity to enable payment transactions though the robust incorporation of data analytics and a digital wallet solution to give retailers and financial institutions a more intelligent payment platform," said Chaith Kondragunta, CEO of AnalytixInsight.