UPDATE - MOKO Social Media Quarterly Review June 2015 - Seite 4

Speakiesy

Speakiesy is our college social app that connects college students by allowing them to post stories around campus through text, pictures, and video. Created in response to student demand for a service that blocks outsiders, students can only access Speakiesy at the campus they attend by logging in with their .edu email address, making it an exclusive "VIP club" that can only be joined by students at that specific campus.

Following a successful beta test last quarter, we have taken user feedback on board to improve the app through user interface design and feature enhancements, including a design rebrand where we have been working closely with millennial design and media experts at Carrot Creative -- a division of VICE Media, who will be assisting us with the roll-out and marketing in the fall.

During the U.S. summer school break, we have been recruiting students to be campus "brand ambassadors" for Speakiesy at the initial targeted launch colleges. These brand representatives will be high profile students within their campus (such as Sorority and Fraternity members) who have social influence on the ground and with fellow students, and will be focused on promotion of Speakiesy adoption, use and content creation within their respective university environments.

These so-called "Campus Founders" are being recruited to also provide constructive, real-time input on the app use and features, and so far the response from these students has been extremely positive:

"It's similar to Yik Yak but much better. Our Fraternity's reputation has been damaged by the negative publicity surrounding Yik Yak and a campus-only app is exactly what we need."
Andrew Marquez, Junior at University of Alabama - July 8th 2015.

"I have seen a lot of other social media apps create rifts between both Greeks and Non-Greeks, ["Greeks" the term for Sororities and Fraternities, as their names are based on the Greek Alphabet] as well as cause drama. Speakiesy has to repair these rifts and unite our campus."
Jane Whaley Rodgers, Junior at the University of South Carolina - July 15th 2015.

"I believe that Speakiesy would be beneficial to have on all college campuses due its dedication in preventing cyber-bullying. As technology and social media become more and more a part of our daily lives, there will always be an opportunity for someone to say harsh comments on social media. Speakiesy regulates everything that is posted, so this issue would be virtually eliminated!"