UPDATE - MOKO Social Media Quarterly Review June 2015 - Seite 3

REC*IT 2.0 will encompass a number of new features and enhancements including in-app registration, team creation, player and team invitations, and a redesigned user interface.

Following the summer break, intramural registration occurs in two sets from mid-August to mid-October. During these periods we will be focused on REC*IT 2.0 activation across 70 tier one schools by actively engaging with recreation Directors and sponsoring recreation activities at those schools. We will also be training recreation Directors on the use and benefits of REC*IT 2.0 so that they understand its value and can then recommend it to their students. It is anticipated that during the start of semester intramural orientation events, the recreation Directors will announce all intramural activities on campus and will recommend immediate download and registration for these activities via REC*IT.

BigTeams - powered by REC*IT

In April 2015 we entered an exclusive agreement with BigTeams, the largest high school sports software platform in the U.S., to provide a high school version of REC*IT to more than 4,000 high schools, exclusively. Development of the app is underway, with user interface, content design and a whole new native advertising process being integrated within the app user experience. This means that we do not rely on simple banner ads or display ads. These ad units are integrated within the app structure and cannot be turned off or blocked by the user. The launch is scheduled for late September 2015, in-line with commencement of the new 2015-16 high school academic year.

BigTeams will extend our reach into the highly attractive high school market that is a key and targeted demographic for brands and advertisers. It will also allow us to reach parents, which currently make up approximately 42% of BigTeams current audience, and provide opportunity to cross pollinate parent users to our other verticals that target millennial women, such as Tagroom and RunHaven, to drive engagement and ultimately user valuation higher.

Importantly, BigTeams will introduce high school students to the REC*IT brand and develop familiarity and comfort with the product as they transition into college. This will allow us to capture the student from high school, through university and then beyond. Two-way communication and high engagement allows us to learn everything about these users over an extended period of time -- what they do in their spare time, where they eat, shop and much more. This allows us to embed our products with the user so that highly relevant content can then be placed in front of them, including relevant and targeted advertising, and our other products that are of interest to them.